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Agreement - Central Parking System, Inc. <br />March 18, 2013 <br />Page 2 <br />utilization reports and maintenance. Additionally, to be included in the proposal was a <br />Management Plan, Operations Plan, Transition and Implementation Plan, Facilities Improvement <br />Plan and General Improvements/Recommendation Plan. <br />The City received proposals from seven parking operator firms. The proposals were evaluated by <br />a team comprised of a representative from each of the following agencies: Planning and Building <br />Agency, Public Works Agency, Police Department and Community Development Agency. The <br />evaluations were based on several criteria, including operator qualifications, proposed <br />management, operation, facilities improvement, transitional and general <br />improvement/recommendation plans, fee proposal and quality and depth of proposal. The top four <br />parking firms were invited to the interview phase of the evaluation process, which included the <br />same raters as mentioned above. <br />The maximum obtainable rating score for each of the proposers was 400. The ratings for the top <br />four parking firms are identified in Table 1: <br />TABLE 1 <br /> TOTAL <br />RANK PROPOSER LOCATION RATING <br /> SCORE <br />1 Central Parking Costa Mesa 371 <br /> System, Inc. <br />2 Modern Parking Los Angeles 345 <br />3 ABM Irvine 323 <br />4 Parking Concepts, Inc. Irvine 322 <br />The evaluation committee determined that Central Parking System, Inc. was the top proposer and <br />received the highest overall ranking as a result of their proposal (Exhibit 3) and interview. Central <br />Parking presented a quality proposal and diligently addressed their proposed operations, transition <br />and management plan. In addition, Central is providing for online reporting of monthly statements, <br />allowing staff to view revenue and expenditures reports from their office and with the ability to drill <br />down expenditures. Central Parking has been in business for over 43 years and currently provides <br />similar parking operation and management services to the City of Anaheim, City of Riverside, City <br />of Long Beach and the offices of South Coast Plaza. Additionally, in July of 2012, after a <br />competitive selection process, Central was selected and approved to provide parking enforcement <br />for the Santa Ana Police Department. The Police Department has noted that the transition plan <br />25A-2