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<br /> <br /> <br /> <br /> IMPLEMENTATION PLAN <br /> <br /> <br /> r <br /> <br /> <br /> Consultant shall submit a general description of the deliverables and timelines to <br /> provide federal government liaison services. <br /> <br /> Overview <br /> Holland and Knight will function as a strategic extension of Santa Ana in Washington, D.C. As <br /> stated previously in this proposal, we will work with the City to organize and message Santa Ana's <br /> positions on legislative, regulatory and operational issues impacting the City. We will also partner <br /> with you to keep your voice on critical legislative issues front and center before federal <br /> policymakers. As your advocates, we help you shape public policy decisions through careful, <br /> strategic positioning. We know how, where and when to intervene to achieve desired results. <br /> To accomplish this, Holland & Knight's team would take a comprehensive bipartisan approach to <br /> developing successful lobbying strategies for Santa Ana if selected for this assignment. <br /> <br /> We would begin our working relationship by organizing an intensive strategic planning session <br /> with you to discuss the City's policy and funding priorities; focus on key legislative and agency <br /> processes as well as political and budgetary dynamics; and develop strategies and tasks required <br /> for Santa Ana to achieve success for each priority. Based on this session and the exchange of <br /> information and feedback, we will then produce a Comprehensive Strategy and Advocacy Plan. <br /> This plan will be the blueprint for pursuing each priority issue with clear assignment of tasks, <br /> accountability, and ongoing assessment of progress being made to achieve each objective. We will <br /> delineate for each funding and policy priority: legislative options, agency program considerations, <br /> political and budgetary pressures, timing and best course of action. <br /> As needed, we also will work with you to evaluate the strengths of your existing relationships, <br /> including those entities and stakeholders with whom you have worked with or joined in coalitions <br /> in the past. We will combine this effort with our comprehensive knowledge of the <br /> departments/agencies and congressional players, and our working relationships with them, in <br /> order to cultivate them as primary and secondary champions for your agenda. This includes <br /> targeted outreach to thought leaders such as think tank experts and stakeholders such as advocacy <br /> groups that will support our effort and embrace the opportunity to advance the City's policy goals. <br /> Our team will be able to meet with you in Santa Ana or elsewhere as requested. Holland & Knight is <br /> a national law firm with several offices across the country, including Los Angeles and Washington, <br /> D.C., giving us the capability to host meetings and events as needed. <br /> We can help you meet your goals because of the broad and deep reach of our team in all aspects of <br /> the legislative and regulatory process in Washington. Across issues, venues, and objectives, we are a <br /> coordinated, practiced group that can work together on Santa Ana's behalf. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Holland & Knight Confidential Presentation for the City of Santa Ana 1 9 <br /> <br /> 25C-22 <br />