25A - AGMT - MUNICIPAL PARKING FACILITIES OPERATOR

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SECTION 2, COMPANY QUALIFICATIONS AND EXPERIENCE I Paget QUALIFICATIONS AND PARKING EXPERIENCE Central Parking's national presence, our unmatched experience in municipal operations and the financial strength of our corporation are only a few of the highlights that make us a valuable resource to the City of Santa Ana. Across the Americas, Central has built a reputation for providing innovative and effective systems for the management and operation of most complex municipal parking programs. Our experience is unsurpassed in the industry for providing parking management expertise inclusive of management of self park facilities, valet parking services, shuttle and transportation management, meter collections, parking enforcement, violation processing, meter maintenance, merchant validations and parking permit programs. Our sound understanding of the principles behind municipal parking operations allows us to effectively manage the parking assets and attain best -in -class levels of efficiency, customer service and market share. We also have a proven and established record of success with a variety of parking equipment, techniques and policies in operating municipal systems. We are well -versed in the recommendation, implementation and management of state-of- the-art parking equipment, as we utilize these technologies at numerous owned and managed facilities nationwide. Central Parking offers a broad base of support - operational, technical, financial, and legal at local and national levels that is unmatched in the parking industry. Our range of experience makes Central Parking uniquely qualified to address the challenges and needs of the parking program for the City of Santa Ana. Systems and Technology - We are innovators in advanced systems and :ethnology to enhance revenue generation and cost controls: Client View N financial reporting software: Standard Equipment & Technology Upgrade Programsm Services (SETUP =): Automated central cashiering systems; Automated credit card lanes; Pay Park & Goy° payment systems, with remote monitoring; Centralized accounting and auditing through our information network; Computerized monthly billing and keycard control systems: Hand-held cashiering units for peak usage periods; License plate inventory systems. Parking Equipment Experience • Preparing Equipment and/or Construction Specifications, Coordinating Bids, Evaluating Proposals, and Managing the Construction/Installation of Facility Improvements. We have subject matter experts that specialize in parking consulting, operations and technology. Our team uncerstands the changing dynamics of the industry and recommending customized parking solutions specific to the needs of clients and customers. Our professionals will help establish optimum functionality of your parking facility and operating systems. Planning and Demand Analysis Feasibility Studies Functional Design Revenue Control Graphics (Way -Finding) Management Analysis and Operational Audits Corporate Level Support - Our Regional Office in Orange County receives substantial support from our corporate support offices in the region. As a publicly traded company, we understand the fiduciary responsibilities of collecting public funds and accurately reporting revenue with proven Sarbanes-Oxley compliance. The corporate resources that would support parking facility operations on behalf of the City of Santa Ana include: Operations—Senior management focus on operations and audit practices ensures consistency and uniform application of parking management policies; Training and Recruitment—Develops corporate -wide recruitment and training programs for management and non - supervisory personnel; Human Resources—Addresses HR issues and relationships, employee benefits. and employee hiring and discharge issues; Legal—Provides parking managers with litigation, contract maintenance, government reporting, and management/ employment agreements assistance: Clalms—Handles all corporate insurance issues; Finance—Separate Accounts Payable, Accounting, Internal Audit, Payroll, and Treasury Departments, work together to provide billing, accounting and payroll functions. Marketing—Development and production of promotional and marketing materials; MIS—Technical support for PCs used at facilities throughout the company: Purchasing—Implements national purchasing policies to obtain preferred pricing for our clients & most efficient methods.