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SECTION Z, PERSONNEL EXPERIENCE I Pages <br />SENIOR LEADERSHIP TEAM / SUBJECT MATTER EXPERTS <br />EDWARD E. SIMMONS <br />EXECUTIVE VICE PRESIDENT <br />Ed Simmons is responsible for the company's Western Division. His duties include the marketing and administration of over <br />1000 Urban and Municipal facilities in twelve states. He has over 35 years experience in management, leasing, architectural <br />review, project feasibility and due diligence review. He was also President and CEO of Executive Parking for 20 years, which <br />was acquired by APCOA/Standard Parking in 1998. Executive Parking operated over 150 locations in Southern California. Ed <br />Simmons is also president of SP Plus'& Security Services, a wholly owned Subsidiary of Standard Parking, <br />Previously, Mr. Simmons was President of Silverado Security, a private patrol company serving Southern California. He was <br />also Vice President/General Manager for Red Carpet Parking Service, Beverly Hills, CA and owned a consulting firm that <br />provided facility layout, design, access, and revenue control specifications. He was also a General Manager for J & J Parking in <br />Los Angeles, CA. Mr. Simmons is a Board Member and past President of the Parking Association of California. He is also a <br />member of the Santa Monica Chamber of Commerce, the International Parking Institute, BOMA, the Institute of Real Estate <br />Management, California Real Estate Women (CREW) and the National Parking Association. In addition Mr. Simmons is a mem- <br />ber of the following Security Organizations; California Association of Licensed Security Agencies, Guards and Associates) & <br />LEAPS (Law Enforcement & Private Security). <br />ROAMY VALERA <br />SENIOR VICE PRESIDENT - MUNICIPAL SERVICES <br />Mr. Valera has been involved in the management and administration of municipal parking programs since 1989, where he <br />started his public parking career as a Parking Enforcement Officer with the City of Miami's Parking Authority. He later <br />supervised the parking enforcement program and was instrumental in expanding the program to include over 30 officers and <br />over 20 hours a day, seven days a week and 365 days a year of operations. <br />Subsequent to his role as Parking Enforcement Manager, lie assumed the on -street management duties for the entire <br />department, including meter collections, meter maintenance and special events. In this role, Mr. Valera developed operational <br />procedure manuals, including policies pertaining to the day -today operations of the entire On -Street Parkirg program. Under <br />his leadership, the city implemented its original Pay -On -Foot (POF) conversion program, installing over 200 machines in it first <br />phase and over 500 machines over a three year period. Mr. Valera's experience with the on -street personnel extend to beyond <br />the city of Miami and into his role as the Director of Professional Development at the International Parking Institute (IPI). He <br />was instrumental in implementing and establishing the IPI front line training program which focuses on enforcement officers <br />and other front line employees in the parking industry. Over the years he has delivered the training cou•ses to over 1,500 <br />parking professional across the United States and he is still involved in the delivery such a su--cessful program. <br />STEVE RESNICK <br />VICE PRESIDENT - MUNICIPAL SERVICES <br />Steve Resnick is a Vice President of Municipal Services in the company's Western Region and has served in a variety of capaci- <br />ties (operational and business development) duri,ig his fifteen years of experience in the parking industry. He is currently re- <br />sponsible for Standard Parking and SP PlusA- business development activities in western states and has been responsible for <br />several notable contract awards including Dodger Stadiurn. <br />Previously Steve served as a Senior Manager of Operations for various Standard Parking locations throughout the Greater Los <br />Angeles area. He was also a District Sales Manager and Supervisor in his previous capacity working for the largest regional <br />.)arking company in California. In his role as District Sales Manager, he was responsible for general business development in <br />Southern, CA. As District Supervisor, he oversaw day to day operations for the company's Santa Monica Beach parking opera- <br />tions and operations in Los Angeles. Tasks included cash accounting and revenue control functions, sale of monthly permits, <br />training, scheduling, administration, traffic control and cash transport/deposit functions. Steve served on the Board of Direc- <br />tors of the Santa Monica Chamber of Commerce and is a past member of the SMCC's "Parking Task Force" and "Government <br />Affairs Committee". He has had active involvement in the BOMA, ICSC and IREM organizations. <br />25A-87 <br />