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expand the number of distributed buckets through partnering/sponsorship efforts with the <br />Corporate Advisory Council and other community stakeholder groups.) <br />Task Description: <br />Create and execute a program playing off the concept of a "bucket list" - i.e. making sure <br />residents check off their emergency preparedness bucket list by gathering appropriate <br />emergency kit items. The ROC-branded buckets will be selectively promoted and distributed to <br />OC community members as a demonstration of a simple preparedness step of purchasing a 5 <br />gallon bucket and placing key emergency kit items within it. Along with serving as a tangible <br />action step toward preparedness, the bucket concept offers numerous promotional <br />opportunities via publicity, the web site, social media and other ROC communication channels. <br />An initial quantity of 5,000 branded buckets will be produced. WBC and the ROC team will also <br />seek to expand the program via corporate and business partnerships and sponsorships. <br />Responsibilities: <br />WBC shall: <br />a. Plan and develop the program with approvals from the ROC Steering Committee <br />b. Execute the program in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts and materials <br />b. Support partnering and sponsorship efforts <br />Completion Criteria: <br />This task is considered complete upon the distribution of a minimum of 5000 buckets. Planned <br />completion and implementation will be by Q1 2014. <br />Task 1-C: Smartphone App Platform Expansion & Promotion <br />Objective: <br />Continue to refine and promote ROC smartphone applications (both iPhone/iPad and Droid) <br />through dedicated outreach across calendar of activities, with the goal of having more than <br />2,000 downloads on each smartphone platform by Q1/2014. <br />Task Description: <br />The program includes the following activities: <br />a. App Enhancements - work to enhance existing applications, including features updates, <br />technical platform refinements, etc. <br />b. App Platform Expansion - content updates and content management for existing <br />iPhone, iPad and Droid apps, as well as expansion to support new iPad Mini and other <br />emerging tablet/mobile formats. <br />c. App Promotion Plan & Program - develop and implement plan to promote the <br />availability of the apps and to drive downloads. This will include a mix of publicity, <br />advertising, video, website, social media and other offline and online marketing <br />elements. <br />Responsibilities: <br />WBC shall: <br />12