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c. Event Promotion & Staffing - promote and staff (as appropriate) up to 6 community <br />events throughout Orange County that are aligned with the Master Community & Citizen <br />Events Calendar. Event activities may include table displays, street team canvassing, <br />information materials and giveaway distribution and more. <br />Responsibilities: <br />WBC shall: <br />a. Develop the outreach and seek plan approval from the Santa Ana Project Manager <br />b. Execute the outreach in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotional elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the calendar and implementation of <br />approved events. <br />Task 6: S4 Promotional Partnering <br />Objective: <br />Build and establish promotional partnerships with Orange County-based transit, corporate and <br />organizational partners (John Wayne Airport, OCTA, Disneyland, Angels, Ducks, major hotels), <br />leveraging existing national S4 relationships wherever possible. <br />Task Description: <br />Create partnering opportunities and relationships that support S4 outreach. Activities include: <br />a. Designated S4 Ambassadors - create designated S4 ambassadors to facilitate and <br />deepen relationship efforts. <br />b. One-on-One Outreach Tour - outreach to potential partner candidates in a high-touch, <br />one-to-one manner to generate customized opportunities for promotional investment <br />and support of the S4 campaign. <br />c. Recognition Program - formalize development and implementation of recognition <br />program for S4 partners that elevates the prestige for and expands the interest in <br />promoting S4 messaging. <br />Responsibilities: <br />WBC shall: <br />Develop and implement the program with approval from the Santa Ana Project Manager <br />Santa Ana shall: <br />Approve the program and promotional efforts <br />Completion Criteria: <br />This task is considered complete upon the completion of the tasks and the termination of the <br />program period. <br />Task 7: Staged Promotions & Publicity Outreach (First Half) <br />29