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Attachment: N <br />-Rick Sherman <br />ShermanSound(a1pacbell.net <br />Music Curriculum <br />• Basics of Music & Instrumentation <br />• Music History & Theory <br />• Melody & Harmony <br />• Composing and Scoring <br />• Arrangements <br />• Songs of all kinds <br />• Vocals —lead and background <br />• Audiences & Getting Gigs <br />• Creating your own sound <br />• Performing is more than playing <br />• Recording Music — Studio & location <br />• Publishing, Copyright & Protecting your property <br />-John Russo <br />Russo John sac.edu, cell: 714- 343 -3900 <br />Marketing Curriculum <br />Purpose: The instruction during this apprenticeship provides an overview of the elements and <br />diverse aspects of marketing, advertising, and sales and the role it plays in the marketing mix. We <br />will discuss the tools to accomplish and create advertising goals while successfully marketing goods <br />and services through various forms of media and delivery systems. The materials provided to the <br />students will be handouts and interactive exercises to apply the information to real life scenarios <br />and this apprenticeship program. <br />Topics <br />Overview - The Marketing Mix - 4 P's of <br />Marketing <br />Advertising Goals and Objectives <br />Advertising Appeals, Frameworks, and design <br />Corporate Image and Brand Management <br />Ethics and Public Relations <br />Buyer Behaviors and the Psychology of Selling <br />Building Relationships and Negotiation <br />Target .Markets and Segmentation <br />Titles for the Youth Avvrenticeshi <br />What is Marketing <br />What to Accomplish <br />Grab Their Attention <br />Nike Who <br />Let's Do It Right <br />Why I Need It <br />OK That's a Deal <br />Who's Your Daddy and Who's Your <br />Customer <br />.11,1 ' •1 L VA <br />