12A - INTENT TO HOLD PH - BID ASSESSMENT

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2013 BID Intent to Levy June 17, 2013 Page 3 2. Mailed a letter on March 25, 2013 to each business within the Downtown BID boundary providing background on the BID and information concerning the upcoming process for consideration of reactivation. 3. Posted "frequently asked questions" concerning the Downtown BID on the Community Development Agency webpage. 4. Met with business groups to ensure full understanding of the reactivation process and BID structure. Downtown Inc. and the Santa Ana Business Council hosted these informational meetings on June 4 and June 5, 2013. Representatives from approximately 21 businesses attended these informational meetings. 5. Worked with DTI and the Santa Ana Business Council on budget content and format. As shown in the 2013 Santa Ana Downtown BID Assessment Report (Exhibit 2), both organizations propose to focus on Downtown marketing efforts. This focus may be due largely to the fact that the City is obligated to contribute $400,000 to the Downtown Clean and Safe Programs for the next three years. The Community Redevelopment and Housing Commission (CRHC) was designated as the BID Advisory Board by the City Council in 2003. State law requires that there be an advisory board and that the board review and approve specific items. These items, including a description of the boundaries, the formula for the BID charge, and the budget for BID revenues, are contained as part of Exhibit 2. The CRHC considered the Assessment Report at their June 4, 2013 meeting and 1) found that it complied with State law; 2) approved the Report; and 3) directed that the Report be filed with the Clerk of the Council for City Council approval or modification. The vote at the CRHC was 5:2 with the two dissenting members concerned about reactivating the BID given the past controversy with the PBID. Remaining Actions Required for BID Reactivation Pursuant to State law, the actions proposed for City Council action at this time are: 1. Approval of the 2013 Assessment Report and budget for the Downtown BID; and 2. Adoption of a resolution of intention to levy the 2013 BID assessment and establishing July 1, 2013 as the date for the public hearing to consider protests and approve/deny the BID levy (Exhibit 3). If the City Council approves the recommended actions, staff will mail information to each business within the BID boundary providing notification of the July 1 public hearing date and the manner available to register protests, should a business owner elect to do so. At the public hearing, the City Council will hear and consider any protests. If business owners representing a majority of the total BID assessment protest, the BID levy will not occur and cannot be considered again for at least 12 months. If no majority protest occurs, the City Council may consider approval of the BID assessment for 2013. If the City Council approves the BID assessment, staff will also seek authority to finalize administrative contracts with DTI and Santa Ana Business Council to program the 2013 BID funds. 12A-3