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<br /> <br /> <br /> <br /> EXHIBIT 2 <br /> <br /> DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT <br /> <br /> 2013 ASSESSMENT REPORT <br /> <br /> <br /> <br /> Background <br /> <br /> On February 6, 1984, the City Council adopted Ordinance No. NS-1715 pursuant to <br /> Section 36500, et seq., of the 1979 State of California Streets and Highways Code, <br /> creating a Business Improvement District (BID) in Downtown Santa Ana. On October 6, <br /> 2003, the City Council appointed the Community Redevelopment and Housing <br /> Commission (CRHC) as the Downtown Santa Ana Business Improvement District <br /> Advisory Board. As the BID Advisory Board, the CRHC is responsible for making <br /> recommendations to the City Council on the expenditure of revenues derived from the <br /> levy of assessments, on the classification of businesses, as applicable, and on the <br /> method and basis of levying the assessments (including the annual budget). <br /> The BID was established as a means of providing the Downtown business community <br /> with the funding to promote the Downtown through events and advertising pieces; <br /> funding to increase security and enhance the overall aesthetics of the area; and also to <br /> maintain the downtown shopping corridors. <br /> <br /> Improvement Area Boundaries <br /> <br /> The geographic boundaries of the district remain unchanged from the original 1984 <br /> area, and they include over 700 retail, service, and professional members (see <br /> Attachment A). <br /> <br /> <br /> Assessment Formula <br /> <br /> The formula for the BID tax levy also remains unchanged from the original 1984 <br /> ordinance and is based on the category and/or sales volumes of the business (see <br /> Attachment B). <br /> <br /> <br /> 2013 Budget Plan <br /> <br /> Based on the feedback from the two Associations, the 2013 BID Budget focuses <br /> primarily on the continuation of promotions and marketing of the BID. Some of the <br /> promotion and marketing will be focused on Downtown events and advertising pieces; <br /> which are all designed to enhance the overall aesthetics of the area and also to <br /> maintain the downtown shopping corridors. Detailed breakdowns of the two groups' <br /> budgets are attached (Attachment C). The estimated assessments from the BID would <br /> <br /> Page 1 of 6 <br /> <br /> <br /> 12A-7 <br />