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Context <br />•Community management district (PBID) <br />•Established in 2008 <br />•Disestablished in 2013 <br />•Assessed properties, not businesses. <br />•Support from newly formed Santa Ana Business <br />Council (SABC) and Downtown Inc (DTI) to <br />reactivate the Downtown BID for promotion <br />•City Council directed staff to take necessary steps <br />to allow consideration of reactivating the BID <br />assessment <br />