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Mr. Kevin O'Rourke <br />Page 2 <br />guide decisions, strategies for each of the goals, and an action plan for implementation. The <br />action plan ensures the strategic plan is realistic and achievable. A strategic plan can provide <br />the overall framework to link together other plans, such as economic development, capital <br />improvement, budgeting, policy issues, organizational efficiencies and the General Plan. The <br />following graphic shows these relationships. <br />The City of Santa Ana desires a strategic planning process that engages community <br />stakeholders, along with City Council and City staff so that the vision and priorities of the <br />community are well understood by the Council and staff. The process will include completing <br />an assessment of the City's strengths, weaknesses, opportunities and threats (SWOT). <br />Additionally, to provide a base from which to establish goals, an environmental scan is typically <br />conducted. It typically includes key factors influencing the City now and identifies trends that <br />are likely to have an effect in the future. Typical data include fiscal constraints and <br />opportunities, service demand drivers, demographic trends, policy issues, legislation, customer <br />profiles and anticipated changes in customer base, productivity and workforce issues. <br />The following graphic shows the key components of a strategic plan. <br />Vision <br />Mission <br />Values <br />Goals <br />Objectives <br />Implementation Action Plan <br />A vision sets the focus for the future. It is a statement of where the organization is going. <br />A mission is a statement of the purpose of the organization. It fundamentally defines what the <br />organization stands for and what it will do. <br />J