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MAYOR <br />Miguel A. Pulido <br />MAYOR PRO TEM <br />Sal Tinajero <br />COUNCILMEMBERS <br />Angelica Amezcua <br />P. David Benavides <br />Michele Martinez <br />Roman Reyna <br />Vincent F. Sarmiento <br /> <br />CITY OF SANTA ANA <br />20 CIVIC CENTER PLAZA <br />P.O. BOX 1988 • SANTA ANA. CALIFORNIA 92702 <br />June 20, 2013 <br />«ATTN» <br />«Mailing_Owner_Name» <br />((Mailing_Business_Name)) <br />((Mail Address)) <br />«Mailing_City_State Zip» <br />Dear Downtown Business Owner: <br />EXHIBIT 4 <br />Business License #: ((Business License_Nbr)) <br />Assessment Type: ((Assessment Type)> <br />Business Type: ((Business_Type)) <br />Bid Rate: ((BID Rate)) <br />Business Location: ((Business Location)) <br />On June 17, 2013, the Santa Ana City Council adopted a resolution of intention to levy the 2013 Business <br />Improvement District (BID) assessment and established a date for the public hearing to hear all protests and <br />to approve/deny the reactivation of the BID. <br />The City will be holding this Public Hearing at its July 1 st City Council Meeting at 5:45pm at: <br />City Council Chamber <br />22 Civic Center Plaza <br />Santa Ana, California 92702 <br />If you support reactivation of the BID, you can state your position at the Public Hearing, indicate your support to <br />the City Council, or take no additional formal action. If you do not support reactivation of the BID and wish to <br />protest, a protest form is included in this mailing. Please follow the instructions on the form to submit a protest. <br />If businesses representing a majority of the total BID assessment protest reactivation of the BID, the BID levy <br />will not occur and cannot be considered again for at least 12 months. If no majority protest occurs, the City <br />Council may approve the 2013 BID assessment. <br />Also included is the BID Assessment Report containing BID background information, a BID boundary map, <br />details on the BID assessment formula and the proposed budgets for the two business associations that are <br />proposed to program the BID funds. Please note the formula and method for levying the assessment are <br />unchanged since the last year (2007) the BID was active. Your BID assessment rate is listed at the top of this <br />letter for reference. <br />Additional BID information can be found on the City's website at http://www.ci.santa-ana.ca.us/cda/. <br />If you have any questions, please contact the parties below: <br />• Regarding business license tax assessment - Business Tax Office (714) 647-5447 / <br />BusinessTax(a)santa-ana.orJc <br />• Regarding reactivation of the BID - <br />o Downtown, Inc. (714) 547-6100 <br />o Santa Ana Business Council (949) 212-9933 <br />o City of Santa Ana Economic Development Division (714) 647-5360 <br />Thank you and we look forward to working with you during this process. <br />Economic Development Division <br />Community Development Agency <br />INTERIM CITY MANAGER <br />Kevin O'Rourke <br />CITY ATTORNEY <br />Sonia R. Carvalho <br />CLERK OF THE COUNCIL <br />Maria D. Huizar <br />75D-33