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Total $125,000 <br />*Office Rent is being subsidized by a DTI Board member. <br />Santa Ana Business Council Inc. <br />ADMINISTRATION <br />Overhead (Office rental, supplies, insurance, misc) ................$12,500 <br />MARKETING <br />Special Events ...............................................................$40,000 <br />Artwalk / Sidewalk sale (Spurgeon & 4th Street) $2,000 <br />Valentine's Day $1,000 <br />Spring Festival & St. Patrick's Day $2,000 <br />Quinceanera Expo $3,000 <br />Mother's Day $8,000 <br />Father's Day $1,000 <br />4th of July $3,000 <br />Art Fair $2,000 <br />16th & Film Festival $5,000 <br />Lucha Libre & Halloween $6,000 <br />Noche de Altares $3,000 <br />Christmas $4,000 <br />Advertising (Print/Online) ................................................. $50,625 <br />Newsletters ................................................................... $8,750 <br />Website & Social Media ....................................................$8,750 <br />OTHER PROGRAMMING <br />Holiday Promotions .........................................................$4,375 <br />Total <br />Total Expenditures <br />$125,000 <br />$250,000 <br />Page 6 of 6 <br />75D-61