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Context <br />•Community management district (PBID) <br />•Established in 2008 <br />•Disestablished in 2013 <br />•Assessed properties, not businesses <br />•Support from newly formed Santa Ana <br />Business Council (SABC) and Downtown Inc <br />(DTI) to reactivate the Downtown BID for <br />promotion <br />•City Council directed staff to take necessary <br />steps to allow consideration of reactivating the <br />BID assessment <br />6 <br />