31A - CUP - EXTEND HOURS 5210 W FIRST ST

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Conditional Use Permit No. 2013-06 June 24, 2013 Page 4 • As conditioned, the proposed 24 hour operation of the convenience market will be in compliance with all applicable regulations and conditions imposed on a retail business pursuant to Chapter 41 of the Santa Ana Municipal Code. The proposed use will not adversely affect the General Plan. Policy 2.2 of the Land Use Element encourages land uses that accommodate the City's needs for goods and services. A market with extended business hours provides an additional convenience and amenity to the residents of Santa Ana. Further, retail stores with extended business hours are permitted within the General Commercial (GC) land use designation. The proposed project is not located in a specific plan area of the City. Police Department Analysis The Police Department reviews conditional use permit applications for 24 hour operations because there can be a correlation between late night business operations and crime. Thus, the Police Department has evaluated the crime rate of the area and the site's proximity to sensitive land uses in the community. The Police Department has determined that this property is located in Reporting District No. 6, which is considered average in police-related incidents based on standards established under the State Business and Professions Code (Section 23958.4). Specifically, the area of 5210 West First Street ranks 94th out of 102 citywide reporting districts for police-related incidents. Although the site is located in an average crime area, several conditions of approval are proposed that are intended to ensure the crime rate of the reporting district does not increase due to the 24 hour operation of the facility. Finally, the site is located within 100 feet of residential dwellings, which are considered to be sensitive land uses. Although these residences could potentially see an increase in nuisance types of incidents if the extended hours of operation are approved, several conditions of approval are proposed that are intended to minimize impacts to these residents. As a result, the Police Department recommends conditional approval of this application based on an average crime rate in the area. Public Notification The project site is located within the boundaries of the Riverview West Neighborhood Association. The president of the Neighborhood Association was notified by mail 10 days prior to this public hearing. In addition, staff contacted the president to ensure that they were notified of the project and upcoming hearing. In conversation, the Riverview West Neighborhood leaders voiced their concern that extended hours would increase crime in the area, and the potential impacts of the 7- Eleven delivery truck noises on adjacent neighbors. Given that the existing commercial building acts as a buffer between the residential properties to the south and the parking and loading area to the north, additional noise impacts are not anticipated. The project site itself was posted with a 31A-6