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Active Manageneent of'the <br />Design and Development Process <br />From conceptual design through design development, Genesis relies on the experience and expertise <br />of its in -house development team to supervise and guide its architects and designers to provide for <br />market-appropriate design while mindful of constmctability and costs. Focusing on smarter design <br />provides a high - quality product for end users while achieving superior financial returns for Genesis <br />and its financial partners, giving us an edge for financing ability and profit generation. Genesis also <br />provides strict cost management during the bidding process, which allows Genesis to build residential <br />product for less than its competitors. <br />Intelligent Design (Durable and Green) for the purpose <br />Ofproviding Integrity ofPm for niance <br />Early in the conceptual design phase, Genesis is one ofthe few developers that will engage the dialogue <br />of specialists so that the end product will provide a high degree of performance integrity. By using <br />specialists in soundproofing, heat insulation, cold weather condensation, moisture barriers, energy <br />efficiency and waterproofing, Genesis designs and builds a superior and more efficient product for its <br />end users, a product that is both durable and green. <br />75B -43 <br />