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`Office Rent is being subsidized by a DTI Board member. <br />Santa Ana Business Council Inc. <br />ADMINISTRATION <br />Overhead (Office rental, supplies, insurance, misc) ................$12,500 <br />MARKETING <br />SpecialEvents .................. ............................... <br />Artwalk / Sidewalk sale (Spurgeon & 4th Stre <br />Valentine's Day <br />Spring Festival & St. Patrick's Day <br />Quinceanera Expo <br />Mother's Day <br />Father's Day <br />4th of July <br />Art Fair <br />16th & Film Festival <br />Lucha Libre & Halloween <br />Noche de Altares <br />Christmas <br />............. $40,000 <br />It) $2,000 <br />$1,000 <br />$2,000 <br />$3,000 <br />$8,000 <br />$1,000 <br />$3,000 <br />$2,000 <br />$5,000 <br />$6,000 <br />$3,000 <br />$4,000 <br />Advertising ( Print / Online) .................. ............................... $50,625 <br />Newsletters.................................... ............................... $8,750 <br />Website & Social Media ........................... .........................$8,750 <br />OTHER PROGRAMMING <br />Holiday Promotions . ............................... .........................$4,375 <br />Total <br />Total Expenditures <br />2501-28 <br />$125,000 <br />$250,000 <br />Page 2 of 2 <br />