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8. Develop vacant or underutilized industrial land. <br />9. Provide for increased sales, business license, and other fees, taxes, and <br />revenues to the City of Santa Ana. <br />10. Expand the community's supply of housing, including opportunities for low and <br />moderate income housing. <br />D. AGENCY ACCOMPLISHMENTS <br />Redevelopment in Santa Ana began with the adoption of the Central City <br />Redevelopment Project in 1973. The project was adopted in response to deteriorating <br />conditions in the downtown. The decline of the downtown began in the 1960's when <br />growth in the Orange County suburbs resulted in Santa Ana's decline as the central <br />marketplace for Orange County. Revitalization objectives included creating convenient <br />parking, rehabilitating and retrofitting historic structures, and providing infill development <br />that would support a mix of office, retail and residential uses. In the past 20 years, the <br />Agency has built six public parking structures, the Fiesta Marketplace, new commercial <br />office buildings and 600 senior units. Downtown is also the site of the new Ronald <br />Reagan Federal Building and Courthouse. The following is a list of projects completed <br />by the Agency within the proposed Merged Project Area: <br />Central City Redevelopment Project: <br />• Olson Live -Work lofts (86 total for -sale units) <br />• Festival Hall Renovation <br />• Facade Rebate Program (Historic Rehab) <br />• Bowers Museum of Cultural Art Expansion <br />• Discovery Science Center <br />• Orange County Center of Contemporary Art (OCCCA) <br />• California State University, Fullerton Grand Central Art Center <br />• Memphis Restaurant <br />• Second Street Promenade improvements (benches, trash cans, tree lighting, <br />bollards) <br />• Town Square Condominium Housing Project <br />• Fourth Street Streetscape Improvements <br />• St. Joseph Ballet <br />• Rosswood Villas- senior housing <br />• Bowers Kidseum <br />• Main Place Mall <br />• Santa Ana Towers - senior housing <br />North Harbor Redevelopment Project <br />• Riverview West Shopping Center (including Wal -Mart) <br />Report to the City Council for the Merger of the Page 15 of 190 Keyser Marston Associates, Inc. <br />Santa Ana Redevelopment Projects Page 10 <br />PA0403012.5 NTA:CK:gbd <br />19090.003 004/08128104 <br />