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REQUEST FOR <br />AGENCY ACTION <br />AGENCY BOARD MEETING DATE: <br />MARCH 15, 2004 <br />TITLE: <br />AGREEMENT WITH KEYSER MARSTON <br />ASSOCIATES, INC. <br />X CUTIVE DIRECTOR <br />RECOMMENDED ACTION <br />Edop11­1-1 <br />AGENCY SECRETARY USE ONLY: <br />APPROVED <br />❑ <br />As Recommended <br />❑ <br />As Amended <br />❑ <br />Ordinance on 1" Reading <br />❑ <br />Ordinance on 2nd Reading <br />❑ <br />Implementing Resolution <br />❑ <br />Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Direct the Agency General Counsel to prepare and authorize the Executive <br />Director to execute an agreement with Keyser Marston Associates, Inc. to <br />provide economic analyses and redevelopment plan consulting. <br />DISCUSSION <br />Since September 1977, the Agency has retained Keyser Marston Associates, <br />Inc. (KMA) , a real estate consulting firm, to provide services in <br />connection with its redevelopment activities. KMA has prepared land -use, <br />economic and financial studies as requested by the Agency and has <br />rendered technical advice as needed. <br />Keyser Marston specializes in real estate predevelopment and evaluation <br />services in the Western United States. Staff possesses technical <br />expertise in areas such as financial analyses, computer modeling and <br />market evaluation, as well as an in -depth understanding of public /private <br />development partnerships. In Santa Ana, KMA staff brings a historic <br />perspective to each project given their familiarity with redevelopment <br />agency efforts since 1977, and has established an exemplary record of <br />providing accurate, insightful and timely analyses in response to the <br />Agency's requests. Currently, Keyser Marston is providing comprehensive <br />advisory services in the preparation and processing of redevelopment plan <br />amendments in order to merge the six existing redevelopment project <br />areas. <br />141 ], <br />