010306 Birch Street Develop Project

Home Browse Search

Marketing and Outreach Plan The goal of the Community Redevelopment Agency of the City of Santa Ana (Agency) Marketing and Outreach Plan is to ensure that the marketing of affordable for -sale housing be as broad and inclusive as possible in order to inform and attract as many prospective buyers as possible. The Outreach and Marketing Plan and the associated Applicant Selection Procedures will be targeted to purchasers regardless of race, color, religion, sex, disability status, family status or national origin. ADVERTISEMENT The homeownership opportunity home will be marketed during construction through media outlets including, but not limited to, the Orange County Register, Excelsior, Miniondes, Nguoi Viet and Cityl-ine newspapers. In addition, the Agency will also inform existing Homeownership Centers serving Santa Ana including, but not limited to, Neighborhood Housing Services, Civic Center Barrio Housing, Consumer Credit Counseling, the Affordable Housing Clearinghouse and ACORN. Promotion through the Santa Ana website, City cable channel, Community Development Resource Network Newsletter, Resource Network "e" mail Newslist and neighborhood associations will also be initiated. ELIGIBILITY AND PREFERENCE These homes will be sold at below market prices to households earning 120% of the area median income (AMI). The current median income figures are shown below. These figures will be updated if the Department of Housing and Urban Development (HUD) publishes new AMI limits. Family Size Annual Household Income May Not Exceed 1 $63,600 2 $72,700 3 $81,750 4 $90,850 5 $98,100 In order to encourage successful homeownership, the Agency will require pre- purchase and post - purchase counseling provided by a HUD certified homeownership counseling center. In addition, a preference will be given to households who live or work in Santa Ana. EXHIBIT 4 5 -25