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REQUEST FOR <br />AGENCY ACTION <br />AGENCY BOARD MEETING DATE: <br />AUGUST 20, 2007 <br />AGENCY SECRETARY USE ONLY: <br />TITLE: APPROVED <br />AGREEMENT WITH SANTA ANA CHAMBER <br />❑ <br />As Recommended <br />OF COMMERCE FOR CONTINUED SUPPORT <br />❑ <br />As Amended <br />AND PROMOTION OF CITYLINE <br />/nb}try�+'Tin rc <br />❑ <br />El <br />Ordinance on 15' Reading <br />Ordinance on 2nd Reading <br />PUBLICATION <br />mod. &tfrnr <br />❑ <br />Implementing Resolution <br />(Pu(ida ab6-P4 <br />El <br />Set Public Hearing For <br />CONTINUED <br />TO <br />/H 4 <br />EXECUTIVE DIRECTOR <br />RECOMMENDED ACTION <br />FILE NUMBER <br />Oc-lD ✓r 1,,,2-007 <br />Direct the Agency General Counsel to prepare and authorize the Executive <br />Director to execute an agreement with the Santa Ana Chamber of Commerce <br />in an amount of $82,000 for continued support and promotion of the City <br />of Santa Ana in the Chamber's CityLine Publication. <br />DISCUSSION <br />The Santa Ana Chamber of Commerce has played a major role in promoting <br />and enhancing the image of the community by building strong partnerships <br />with government, education, the business community and our residents. <br />With private sector support, the Chamber has been able to provide new <br />programs and services to enhance the economic viability of our businesses <br />and residents. The CityLine publication is an effective communication <br />tool introduced by the Chamber, which was the first of its kind to <br />provide local business, development, and municipal information to both <br />businesses and residents. <br />The additional support and promotion of CityLine will include the <br />continued expansion of mailings to over 25,000 businesses and real estate <br />brokers in targeted industries outside Santa Ana in greater Orange County <br />and Los Angeles County. The City /Agency will also receive expanded <br />publication space, which will feature regular articles, photos, captions, <br />and announcements relating to City programs and events. This agreement <br />will also include printing of 25,000 additional copies per issue of <br />CityLine. <br />5 -3 <br />