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REQUEST FOR <br />AGENCY ACTION <br />AGENCY BOARD MEETING DATE: <br />OCTOBER 1, 2007 <br />TITLE: <br />AGREEMENT WITH SANTA ANA CHAMBER <br />OF COMMERCE FOR CONTINUED SUPPORT <br />AND PROMOTION OF CITYLINE <br />PUBLICATION <br />EXECUTIVE PIRECTOR <br />RECOMMENDED ACTION <br />AGENCY SECRETARY USE ONLY: <br />Vm r'e '",fd f/am <br />pe�� -5tat -H fe po S t- <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1" Reading <br />❑ Ordinance on 2ntl Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Refer this item to the Ad Hoc Finance Committee for further <br />consideration. <br />DISCUSSION <br />The Santa Ana Chamber of Commerce has played a major role in promoting <br />and enhancing the image of the community by building strong partnerships <br />with government, education, the business community and our residents. <br />With private sector support, the Chamber has been able to provide new <br />programs and services to enhance the economic viability of our businesses <br />and residents. The CityLine publication is an effective communication <br />tool introduced by the Chamber, which was the first of its kind to <br />provide local business, development, and municipal information to both <br />businesses and residents. <br />The additional support and promotion of CityLine will include the <br />continued expansion of mailings to over 25,000 businesses and real estate <br />brokers in targeted industries outside Santa Ana in greater Orange County <br />and Los Angeles County. The City /Agency will also receive expanded <br />publication space, which will feature regular articles, photos, captions, <br />and announcements relating to City programs and events. This agreement <br />will also include printing of 25,000 additional copies per issue of <br />CityLine. <br />At its meeting of September 12, 2007, the City's Ad Hoc Finance Committee <br />requested that the Chamber of Commerce Executive Director be invited to <br />,their next meeting to provide more detailed information on the benefits <br />provided by the Chamber to the City of Santa Ana. The Committee has <br />4 -1 <br />