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REQUEST FOR <br />AGENCY ACTION <br />AGENCY BOARD MEETING DATE: <br />MAY 5, 2008 <br />TITLE: <br />AGREEMENT WITH POST MODERN <br />CREATIVE, LLC FOR MULTIMODAL <br />MEDIA CAMPAIGN TO PROMOTE THE <br />CITY OF SANTA ANA <br />� ,. 4) <br />EXECUTIyf DIRECTOR <br />RECOMMENDED ACTION <br />AGENCY SECRETARY USE ONLY: <br />motion" l ai'et <br />,Mc.9 ; t7 al-h n e & <br />...06 o <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the Executive Director and Agency Secretary to execute the <br />attached agreement with Post Modern Creative, LLC in an amount not to <br />exceed $40,000 for the development of a Multimodal Media campaign to <br />promote the City of Santa Ana for a one -year term, subject to non - <br />substantive changes approved by the Executive Director and Agency General <br />Counsel. <br />DISCUSSION <br />In June 2006, the Community Redevelopment Agency entered into an <br />agreement with Post Modern Creative, LLC for the production of a citywide <br />marketing DVD. This DVD has been used to highlight several of the City's <br />assets and business opportunities to potential new businesses, brokers, <br />and investors. The DVD has been a key business attraction tool used <br />throughout the community at neighborhood meetings, various association <br />gatherings, Chamber of Commerce events, and industry tradeshows. A <br />component of the agreement was for the contractor to film additional <br />footage that could be used in future projects. <br />In an effort to continue to enhance and showcase the City to potential <br />new businesses, developers, and investors, the Community Redevelopment <br />Agency would like to produce another media campaign utilizing the <br />additional footage combined with testimonials of various businesses and <br />residents that have utilized the City of Santa Ana's business services. <br />These testimonials will further highlight the benefits of conducting <br />business in Santa Ana. <br />3 -1 <br />As Recommended ' <br />As Amended <br />❑ <br />Ordinance on 1" Reading <br />❑ <br />Ordinance on V' Reading <br />❑ <br />Implementing Resolution <br />❑ <br />Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the Executive Director and Agency Secretary to execute the <br />attached agreement with Post Modern Creative, LLC in an amount not to <br />exceed $40,000 for the development of a Multimodal Media campaign to <br />promote the City of Santa Ana for a one -year term, subject to non - <br />substantive changes approved by the Executive Director and Agency General <br />Counsel. <br />DISCUSSION <br />In June 2006, the Community Redevelopment Agency entered into an <br />agreement with Post Modern Creative, LLC for the production of a citywide <br />marketing DVD. This DVD has been used to highlight several of the City's <br />assets and business opportunities to potential new businesses, brokers, <br />and investors. The DVD has been a key business attraction tool used <br />throughout the community at neighborhood meetings, various association <br />gatherings, Chamber of Commerce events, and industry tradeshows. A <br />component of the agreement was for the contractor to film additional <br />footage that could be used in future projects. <br />In an effort to continue to enhance and showcase the City to potential <br />new businesses, developers, and investors, the Community Redevelopment <br />Agency would like to produce another media campaign utilizing the <br />additional footage combined with testimonials of various businesses and <br />residents that have utilized the City of Santa Ana's business services. <br />These testimonials will further highlight the benefits of conducting <br />business in Santa Ana. <br />3 -1 <br />