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Conditional Use Permit No. 2013 -39 <br />November 12, 2013 <br />Page 6 <br />• The approval of an ABC license for the establishment at this location will positively influence the <br />present and future economic stability of the property by further diversifying the products and <br />services offered within the store and area in general. 7- Eleven is among the primary anchor <br />tenants of the shopping center in which it operates; its success assists in the leasing of other <br />tenant spaces on the project site. The off -sale license will allow the market to remain <br />competitive with similar uses in the area which offer alcoholic beverage sales as part of their <br />normal retail operations, while offering the convenience of a smaller market setting to the <br />residents and commuters in the immediate vicinity. Further, conditions of approval will ensure <br />that the sale of alcohol at the location will not be the primary business activity, but rather an <br />added convenience offered to its clientele. <br />• The proposed alcohol license will be in compliance with all applicable conditions of Chapter 41 of <br />the Santa Ana Municipal Code for an off - premise liquor license. Separation criteria will be waived <br />for the project location. However, waiving these criteria will not be detrimental to the surrounding <br />community because the location serves pedestrian and local traffic due to the physical <br />characteristics of the location itself, the overall commercial center site, and the nature of its <br />business operations. Conditions of approval have been added to ensure the project remains in <br />compliance with all applicable codes and regulations related to alcohol sales to ensure that the use <br />does not impact neighboring properties or create an attractive nuisance. <br />• The proposed project will not adversely affect the General Plan. Retail establishments and <br />regulated uses such as Alcoholic Beverage Control (ABC) licenses are permitted within the <br />General Commercial (GC) General Plan land use designation. The project is consistent with <br />Goals 2 and 5 of the Land Use Element of the City's General Plan which promote land uses that <br />enhance the City's economic and fiscal viability and that mitigate any potential impacts. <br />Specifically, the project supports the following policies in the Land Use Element: <br />1. Policy 2.2, providing adequate amounts of goods or services for the City through a local market <br />whose clientele lies in its immediate vicinity; <br />2. Policy 2.4, supporting pedestrian access between the current market and surrounding <br />residential communities in close proximity; <br />3. Policy 2.10, supporting a neighborhood- serving market that is harmonious in scale and <br />character with the existing development in the area; <br />4. Policy 5.1, promoting development with community benefits that enhances quality of life by <br />allowing residents in the immediate vicinity to shop at a market with a full range of goods, <br />including beer and wine; and <br />5. Policy 5.2, protecting the community from incompatible land uses through conditions of <br />approval that will protect the surrounding community from potential adverse impacts or from the <br />market developing into an attractive nuisance. <br />31A-8 <br />