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Document Preparation to Submit <br />To Voters at the November 4, 2014 Election <br />January 21, 2014 <br />Page 2 <br />electricity, telephone, water, and gas. Electricity represents 44% ($10.5 million) of the total <br />revenue received while telephone represents 37% ($9 million), with water and gas at 11% ($2.6 <br />million) and 8% ($1.9 million) respectively. <br />The recommended actions will provide staff direction to complete a review and prepare a UUT <br />ordinance as well as necessary documents to submit to the voters for consideration of a UUT <br />ballot initiative. In addition, the California Election Code requires the adoption of certain <br />resolutions to call the election and place the proposed question to the City's voters. The Orange <br />County Registrar of Voters requires that these resolutions be submitted generally before the end <br />of July 2014. Staff anticipates presenting the documents for approval in May or June of 2014. <br />The proposed ordinance will be developed so that it is consistent with best practices that have <br />been recommended and adopted by voters in other jurisdictions, is consistent with past and <br />proposed Federal and State legislation, reflects the continuing evolution of Telecom from <br />telephone service to telecommunications service; and protects a revenue source that is vital in <br />providing much needed programs and services to the Santa Ana community. In addition, staff will <br />be recommending that the UUT rate be reduced from the current level of 6% to 5.5% in order to <br />make the City rate on par with the State average of 5.5% for UUT services. It is estimated that the <br />combined modernization and reduction will result in a revenue neutral impact to the City. <br />FISCAL IMPACT <br />The County Registrar of Voters office has estimated that the additional cost of adding a ballot <br />measure to the City's consolidated general municipal election would be approximately $15,000 <br />based on current voter registration in the City. Funds for these administrative costs will be <br />available in the 2014 -15 fiscal year budget in the Clerk of the Council Other Agency Services <br />account (no. 01107031 - 62300). <br />APPROVED AS TO FUNDS AND ACCOUNTS: <br />Francisc6-6u errez <br />Executive Director <br />Finance & Management Services Agency <br />65A -2 <br />