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Committee member Benavides noted the need to also look at opportunities for <br />businesses that bring significant revenue to the city. <br />Vice Chair Martinez noted her support of digital signs and the need to be business <br />friendly. <br />Ms. Haluza discussed current sign ordinance noting it did not specifically address <br />electronic message centers and noted staff is studying what other cities are doing. <br />Chairman Sarmiento discussed illegal signage along the 1 -5 and 55 Freeway <br />corridors, noted a possible arrangement for digital reader boards to provide public <br />service announcements, noted with the digital reader signs the potential reduction of <br />billboard signs and select one or two areas along both freeways, noted as this code <br />is addressed and amended to conduct enforcement to prevent illegal signs on <br />trailers and mobile signs. <br />Mr. Cavazos noted digital signs generates a great deal of revenue, noted the trade <br />of billboards for a digital sign, discussed standards, to be cautious of residential <br />areas adding they are good in a business district, and recommended the <br />requirement of a use permit to get the input from the area neighborhood. <br />Mr. Trevino noted staff will create sign opportunities for the major regional draws <br />such as Westfield MainPlace Mall and the Discovery Science Center, noted staff is <br />speaking with the Kia and Guarantee Chevrolet dealerships that could allow reader <br />boards at their locations, and staff will continue to study the citywide sign issues to <br />include digital reader board signs whether on freeways or in regional streets. <br />COMMITTEE MEMBER COMMENTS <br />Committee member Benavides <br />• Requested at the next meeting that staff have a strategy action plan to connect with the <br />OCTA Board to assist them and help move forward and support the Transit Vision, Go- <br />Local and Street Car options. <br />• Requested that the November 15 OCTA meeting be placed on his calendar. <br />Vice Chair Martinez <br />• Requested parking and the Circulation and Housing Elements be placed on the next <br />agenda. Mr. Trevino noted those items will be on a Special Meeting agenda to be held <br />December 5. <br />ADJOURNMENT — 6:55 P.M. <br />4��- <br />Jay M. Trevino <br />Executive Director <br />Planning & Building Agency <br />JMT:rb rb:Connell Comee0evel &Trani OCA 1.07 -+3 Devei& Tranep CC Minutes <br />Development & Transp. Council Committee Minutes 13B-8 November 7, 2013 <br />