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DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT <br />2014ASSESSMENT REPORT <br />Background <br />On February 6, 1984, the City Council adopted Ordinance No. NS -1715 pursuant to <br />Section 36500, et seq., of the 1979 State of California Streets and Highways Code, <br />creating a Business Improvement District (BID) in Downtown Santa Ana. On October 6, <br />2003, the City Council appointed the Community Redevelopment and Housing <br />Commission (CRHC) as the Downtown Santa Ana Business Improvement District <br />Advisory Board. As the BID Advisory Board, the CRHC is responsible for making <br />recommendations to the City Council on the expenditure of revenues derived from the <br />levy of assessments, on the classification of businesses, as applicable, and on the <br />method and basis of levying the assessments (including the annual budget). <br />The BID was established as a means of providing the Downtown business community <br />with the funding to promote the Downtown through events and advertising pieces; <br />funding to increase security and enhance the overall aesthetics of the area; and also to <br />maintain the downtown shopping corridors. <br />Improvement Area Boundaries <br />The geographic boundaries of the district remain unchanged from the original 1984 <br />area, and they include over 700 retail, service, and professional members (see <br />Attachment A). <br />Assessment Formula <br />The formula for the BID tax levy also remains unchanged from the original 1984 <br />ordinance and is based on the category and /or sales volumes of the business (see <br />Attachment B). <br />2014 Budget Plan <br />Based on the feedback from the two Associations, the 2014 BID Budget focuses on the <br />continuation of promotions and marketing of the BID. Some of the promotion and <br />marketing will be focused on Downtown events and advertising pieces; which are all <br />designed to enhance the overall aesthetics of the area and also to maintain the <br />downtown shopping corridors. Detailed breakdowns of the two groups' budgets are <br />attached (Attachment C). The assessments from the 2014 BID are estimated at <br />$200,000 to be split evenly by Downtown Inc. and the Santa Ana Business Council Inc. <br />Page 1 of 6 <br />