2014-006 - Santa Ana General Plan Housing Element and Public Safety Element Updates

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Santa Ana held multiple venues for residents, stakeholders, and businesses to participate in the update of the Housing Element. PUBLIC OUTREACH significant opportunities for public participation in influencing and further refining the programs in the Housing Element. OUTREACH EVENTS AND PARTICIPATION Recognizing the importance of public participation in shaping the priorities of the community, the City of Santa Ana held at least a half dozen events for members of the public, elected officials, stakeholders, businesses, and/or other interested parties to participate in the update of the Housing Element. These events include the following: • Housing Element and Circulation General Plan Update Workshops (April 27, 2013 and May 9, 2013) • Health and Fitness Fair (June 1, 2013) • Health and Wellness Stakeholder Workshop (July 10, 2013) • Planning Commission Study Session #1 (September 23, 2013) • Community Redevelopment and Housing Commission Study Session (October 1, 2013) • Planning Commission Study Session #2 (November 12, 2013) • Planning Commission Public Hearing (December 9, 2013) • City Council Public Hearing (January 6, 2014) • City Council Public Hearing (February 3, 2014) The City advertised the workshops and public outreach opportunities through a variety of means. City staff created public notices and a flyer for the community workshops in two languages— English and Spanish with Vietnamese translation contact information (see attached). Flyers were distributed at recreation centers, public schools, community organizations, City facilities, and other select locations in the community. An article encouraging community engagement was also published in the City News and mailed with resident water bills. An electronic distribution was also made to a database of residents, neighborhood leaders, community organizations, and interest groups. A unique feature of the advertising campaign for the Housing Element update was the distribution of the notice to the Community Linkages Forum, a forum for reaching all of the more than 60 neighborhood organizations in Santa Ana. Moreover, press releases and Channel 3 public television advertisements were made. The City's website also provided notices of the key housing workshops. The remainder of this chapter discusses results of the public outreach process. The chapter is divided into three sections: 1) a summary of themes heard at the various workshops organized by topic; 2) survey results; and 3) a compendium of select advertising and outreach materials. JAA E -2 CITY OF SANTA ANA GENERAL PLAN HOUSING ELEMENT