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next decade suggests that technology related skills can provide that path. According to the California <br />Occupational Employment projections for 2010 -2012, California's total occupational employment, the majority <br />of industries in California are expected to grow only 3.8 percent over the next two years. Yet, jobs in <br />information, communications and technology fields will grow 7 percent over that time period, according to the <br />most recent study of California's job situation by BW Research and California Community Colleges Economic <br />and Workforce Development Centers of Excellence and the Mid - Pacific ICT Center. Occupations such as Film <br />and Video Editors, Multi -Media Artists, and Animators are expected to grow because of the rising demand for <br />films due to home entertainment options such as cable, satellite, and Netflix. In the longer term, the Bureau of <br />Labor Statistics' latest Occupational Outlook ( http : / /www.bis.gov /oco /ocosO9O.litm ) suggests that video and <br />web design - related employment will grow between 8 and 24 percent in the next ten years (Please refer to <br />attachment R for more detailed breakdown). And these projections cannot anticipate the growth of new <br />professions that may develop from these paths in the future. <br />VI. Proposed Program <br />The "Seeds to Trees Digital Media Technology Academy" program developed by the Santa Ana Public Library <br />in partnership with the Rancho Santiago Community College District's (RSCCD) Corporate Training Institute <br />(CTI) program is a free comprehensive apprenticeship program comprised of paid training and work - experience <br />student internships for 20 youth ages 16 -21 leading to certifications in the fields of digital media technology. <br />Of these 20 WIA eligible student interns, 8 youth (40 %) will be "Out -Of- School Youth" (ages 16 -21) and 12 <br />youth (80 %) will be "In- School Youth" (ages 16 -21). At least 2 (10 %) will be foster, probation and /or youth <br />with learning disabilities. <br />This program will promote the Santa Ana Youth Council's (SAYC) vision for Santa Ana Youth by creatively <br />addressing each one of the major target areas in the SAYC's vision. Having identified the need for community <br />savvy digital content producers, the Santa Ana Public Library and RSCCD will provide an opportunity for <br />youth participants to learn valuable job skills while contributing to their community's knowledge of youth <br />related issues. While the program has a certain amount of structured content creation, the students themselves <br />will be given a large amount of room in which to voice their own unique perspective on the issues facing Santa <br />Ana youth. By tapping into this creative partnership between the SAPL and the RSCCD, both institutions will <br />increase their capacity to serve youth patrons. <br />Advances in information technology have inundated the lives of millions with a vast amount of media. User <br />generated content has fast become a source of news, entertainment, and artistic expression for an entire <br />generation of web savvy individuals. As e- commerce continues to grow at faster rates than the rest of the <br />economy, the ability to express one's insights with multimedia presentations has become an increasingly <br />marketable skill. Those individuals with the proper training and knowledge of digital creation tools will be in a <br />prime position to excel in a 21s` century economy. Many of our local youth are already naturally web savvy and <br />are open to the idea that they could one day follow a career in digital content creation. In this way, the digital <br />media academy taps into a youth's desire for self expression and teaches valuable work skills in the process. <br />In collaboration, the efforts of staff members have produced notable successes, especially with WIA- mandated <br />goals. The program has achieved full enrollment very early in the cycle for both 2011 -2012 and 2012 -2013. <br />Thus far, a total of forty participants have completed the first phase of the training successfully, and were <br />awarded certificates from Rancho Santiago Community College District testifying to their mastery of digital <br />media preproduction skills. Our out -of- school participants are working to complete high school requirements <br />under staff supervision. In pursuit of WIA employment development goals, participants have been able to take <br />EXHIBIT A <br />