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Task 3 -B: Media Promotions Objective: Develop and implement media promotions and concentrated publicity outreach to local print, online and broadcast outlets to promote ROC programming elements, the Promise to Prepare initiatives and our calendar of activities. Task Description: Develop and implement media promotions including, but not limited to, management and enhancement of the ROC smartphone app, Clear Channel or other radio promotion campaign packages, video PSA creation and media outreach to local outlets to direct OC residents to commit to preparedness steps. Task includes ongoing measurement and tracking of promotional elements. Activities will include: Manage and Enhance ROC Smartphone App — track downloads weekly, send monthly push notifications, update technical features and enhance smartphone app for Apple and Android mobile and tablet products with a new feature such as a children's game. i. App Promotion Plan & Program — develop and implement plan to promote and drive app downloads. This will include a mix of publicity, advertising, video, website, social media and other offline and online marketing elements. Clear Channel Advertising and Online Promotion — working with Clear Channel, a plan will be developed and implemented for a promotional period to take place during Q3 2014. The plan will consist of both on -air and online outreach components. i. Work directly with radio partner on the management of the promotional period, developing copy for advertising spots, public service announcements, completing air checks, securing data from the online components, and reporting results to the ROC Steering Committee. Publicity Outreach — create media lists, press releases, media alerts and conduct outreach to targeted local media outlets to achieve five feature editorial hits between Q2 and Q4 2014, Manage and edit submissions for columns to the south and north county community paper editors for placement. Video PSA — create one updated and engaging video public service announcement to increase exposure of ROC in OC community; to be placed on public access channels, ROC YouTube channel and local city websites. Responsibilities: WBC shall: a. Develop the initiative and seek plan and program approval from the ROC Steering Committee b. Execute the promotions in accordance with the approved plan Santa Ana shall: a. Approve plan and promotion elements Completion Criteria: This task is considered complete upon the completion or booking and scheduling of the deliverables, given media requirements in some instances for upfront payment and when the 25B -11