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Task 6•13: Corporate Advisory Council (CAC) & Partnerina (Falf/Winter 2014) <br />Objective: <br />Continue managing current CAC group with emphasis on enhancing participation benefits, <br />retaining current active members for 2014, and expanding successes in leveraging CAC <br />resources, connections and contributions to the overall ROC initiative during the year. <br />Task Description: - <br />Continue momentum to expand the success of the council to help provide opportunities, <br />extensions, and ongoing support for ROC. Activities include: <br />a. CAC Designated Ambassador— continue to leverage and refine the designated CAC <br />ambassadors to facilitate and deepen relationship efforts. <br />b. One -on -One Outreach Tour — continue successful new strategy to outreach to CAC <br />members in a high - touch, one -to -one manner to generate customized opportunities for <br />promotional investment and support of the ROC campaign. <br />c. CAC Recognition Program — formalize development and implementation of recognition <br />program for CAC members that elevates the prestige for and expands the interest in <br />promoting ROC and emergency preparedness. <br />Responsibilities: <br />WBC shall: <br />a. Develop and implement the program with approval from the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve the program and promotional efforts <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned for the end of <br />Q4/2014. <br />Task 7: Website, Social Media & Online Outreach and Maintenance <br />Objective: <br />Update, manage and maintain the ReadyOC.org website and provide recommendations for <br />updates to improve the user experience and functionality. Also update, manage and maintain <br />campaign social media channels 24/7 during the contract term. Website and social media will <br />be leveraged to continue to support the campaign's public awareness and engagement <br />activities. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />25B -18 <br />13 <br />