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b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana <br />Project Manager. <br />c. Manage the weekly and monthly reporting of campaign measurement. <br />d. Manage ongoing expense tracker, budget and campaign schedule. <br />e. Submit task completion letters with invoices to the Santa Ana Project Manager. <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions. <br />Completion Criteria: <br />This Task is considered complete upon completion of the administrative deliverables and when <br />the Santa Ana Project Manager signs the task completion letter, by Q4/2014. <br />Task 3: S4 Social Media and Microsite Management and Maintenance <br />Objective: <br />Update, manage and maintain the campaign social media channels and the KeepOCSafe.org <br />microsite technical and content platforms 24/7 during the contract term. Both platforms will <br />continue to support the campaign's public awareness and engagement activities. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety, <br />Task 3 -A: S4 Social Media and Microsite Management and Maintenance (Spring /Summer <br />2014 <br />Objective: <br />Update, manage and maintain the campaign's social media channels technical and content <br />platforms 2417, all in accordance with the approved processes and protocols for each medium. <br />In addition, update, manage and maintain the KeepOCSafe.org microsite technical and content <br />platforms. The microsite will continue to support the campaign's public awareness and <br />engagement activities. <br />Task Description: <br />Maintain the campaign's Twitter, Instagram and YouTube social media platforms through daily <br />and weekly content updates, management, maintenance and measurement. This includes, but <br />is not limited to, content research and updates, social media plan and protocol and tracking. <br />Create and implement at least one Animoto presentation (online video /photo presentation). <br />25B -27 <br />