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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />CLERK OF COUNCIL USE ONLY: <br />MARCH 18, 2014 <br />TITLE: <br />APPROVED <br />[I As Recommended <br />PUBLIC HEARING — ZONING ORDINANCE <br />❑ As Amended <br />AMENDMENT NO. 2013-02 TO AMEND PROVISIONS <br />❑ Ordinance on 15' Reading <br />OF CHAPTER 41 RELATING TO SIGN PROGRAMS <br />❑ Ordinance on 2nd Reading <br />FOR REGIONAL COMMERCIAL CENTERS AND <br />El El Resolution <br />❑ bet Public Hearing For_ <br />ATTRACTIONS, CITY OF SANTA ANA - APPLICANT <br />CONTINUED TO <br />FILE NUMBER <br />CITY MANAGER <br />RECOMMENDED ACTION <br />Adopt an ordinance approving Zoning Ordinance Amendment No. 2013 -02. <br />PLANNING COMMISSION ACTION <br />On February 24, 2014, the Planning Commission recommended that the City Council adopt an <br />ordinance approving Zoning Ordinance Amendment No. 2013 -02 by a vote of 6:0 (Gartner absent) <br />to amend Chapter 41 of the Santa Ana Municipal Code relating to planned sign programs to allow <br />provisions for regional commercial centers, automobile dealerships, and attractions and electronic <br />message displays. The Planning Commission recommended several modifications to the <br />proposed amendments that would remove restrictions on electronic message displays' hours of <br />illumination and that would provide flexibility in determining compatibility of proposed signage with <br />the scale, intensity, and site development characteristics of regional centers (Exhibit A). <br />DESCRIPTION <br />This zoning ordinance amendment will make it possible for regional commercial centers, automobile <br />dealerships, and attractions, such as MainPlace Mall or Discovery Science Center, to apply for <br />regional planned sign programs that address the unique identification needs of these regionally - <br />oriented uses. Moreover, destinations meeting the definitions of such regional centers will be able to <br />propose electronic message displays subject to standard conditions proposed in the zoning ordinance <br />amendment. Such regional planned sign programs would require Planning Commission approval. <br />FISCAL IMPACT <br />There is no fiscal impact associated with this action. <br />Karen Haluza <br />Interim Executive Director <br />Planning and Building Agency <br />AP: rb ap \reports staff reports for oo\ZOA 2013 -02 Sign Programsm <br />Exhibit: A. Planning Commission Staff_1 <br />