Laserfiche WebLink
• Includes standards for electronic message displays. <br />Planned Sign Program Features <br />• Establishes new definitions for: <br />• Regional Commercial Centers <br />• Regional Automobile Dealerships <br />• Regional Attractions <br />• Allows businesses to design custom sign programs to fit their unique <br />identification needs. <br />• Requires review and approval by the Planning Commission. <br />• Includes standards for electronic message displays to ensure safety and <br />avoid neighborhood impacts. <br />Examples of Sites <br />• Discovery Science Center <br />• Westfield Main Place <br />• Brookhollow <br />• Santa Ana Auto Mall <br />• McFadden Place <br />• Santa Ana Zoo <br />• Kia Depot <br />• Hutton Center <br />Recommended City Council Action <br />• Modify Section e) 1. to delete maximum number of signs along freeway <br />frontage. <br />• Modify Section e) 3. A. to read as follows: Where screen transitions are <br />used, such transitions shall not give the appearance of moving text or <br />images, and should use smooth effects, such as fades, rather than abrupt <br />transitions. The sign copy shall not use flashing, intermittent or moving lights <br />or produce the optical illusion of movement. <br />• Adopt a resolution approving ZOA No. 2013 -2 <br />Mayor Pulido opened the Public Hearing. Gregg Berwin representing Westfield <br />Mall spoke on the matter. The Mayor closed the Hearing. <br />Council discussion ensued. Councilmember Benavides, would like to have <br />language that requires quantity of public service announcement time required of <br />digital sign applicants. Councilmember Reyna, Amend Zoning Ordinance <br />related to sign program, concurred with Councilmember Benavides on requiring <br />specific time language in the ordinance. <br />MOTION: Continue consideration of matter. <br />MOTION <br />VOTE: <br />Tinajero SECOND: Martinez <br />AYES: Amezcua, Benavides, Martinez, Pulido, <br />CITY COUNCIL MINUTES 10.4-23 MARCH 18, 2014 <br />