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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />CLERK OF COUNCIL USE ONLY: <br />APRIL 15, 2014 <br />TITLE: <br />APPROVED <br />❑ <br />PUBLIC HEARING— ZONING ORDINANCE <br />❑ <br />AMENDMENT NO, 2013 -02 TO AMEND <br />❑❑ <br />PROVISIONS OF CHAPTER 41 RELATING TO <br />❑ <br />SIGN PROGRAMS FOR REGIONAL <br />❑ <br />COMMERCIAL CENTERS AND ATTRACTIONS, <br />CITY OF SANTA ANA - APPLICANT <br />CITYelMANAGER <br />RECOMMENDED ACTION <br />As Recommended <br />As Amended <br />Ordinance on 15' Reading <br />Ordinance on 2ntl Reading <br />Implementing Resolution <br />Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Adopt an ordinance approving Zoning Ordinance Amendment No. 2013 -02. <br />CITY COUNCIL ACTION <br />On March 18, 2014, the City Council held a public hearing on Zoning Ordinance Amendment No. <br />2013 -02. Council members discussed the proposed amendments to Chapter 41 of the Santa Ana <br />Municipal Code (SAMC) relating to planned sign programs to allow provisions for regional <br />commercial centers, automobile dealerships, and attractions and electronic message displays. <br />After discussing the proposed amendments, the City Council recommended modifying proposed <br />section 41- 885(e)(8) to require electronic message displays maintain a minimum amount of <br />advertising capacity for public service announcements, emergency warnings, and /or notifications <br />as requested by the City. Staff also proposed the removal of proposed section 41- 885(e)(1) to <br />delete restrictions on the quantities of electronic message displays and to modify proposed section <br />41- 885(e)(3)(A) to allow for image transitions. The City Council unanimously recommended <br />continuing the item to allow staff to revise the proposed amendments to reflect these modifications. <br />On February 24, 2014, the Planning Commission recommended that the City Council adopt an <br />ordinance approving Zoning Ordinance Amendment No. 2013 -02 by a vote of 6:0 (Gartner absent). <br />The Planning Commission recommended several modifications to the proposed amendments that <br />would remove restrictions on electronic message displays' hours of illumination and that would <br />provide flexibility in determining compatibility of proposed signage with the scale, intensity, and site <br />development characteristics of regional centers (Exhibit A). <br />75A -1 <br />