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Zoning Ordinance Amendment No. 2013 -02 February 24, 2014 Page 5 and attractions, and stakeholders continued to provide input on latest trends and technologies available for large -scale or unique sign proposals. Staff has continued to remain in contact with interested parties, visiting with representatives of centers that could be affected by the proposed code changes, as well as individuals representing large -scale sign contractors and digital technology available for electronic message displays. The proposed revisions incorporating this feedback were presented to the Planning Commission as a work study session item on February 10, 2014. The proposed amendments are citywide and the project site is thus not located within the boundaries of one single Neighborhood Association. However, a notice was published in the Orange County Reporter. At the time of this printing, no correspondence, by phone, written, or electronic, had been received from any members of the public. CEQA Compliance In accordance with the California Environmental Quality Act, the recommended action is exempt from further review pursuant to Section 15061(b)(3) of the CEQA Guidelines. This exemption is allowed when the activity, in this case the recommendation of adoption of the ordinance, follows the general rule that CEQA only applies to projects which have the potential for causing a significant effect on the environment. The proposed definitions and establishment of sign programs for regional commercial centers and attractions will not have a significant effect on the environment. A Notice of Exemption (Environmental Review No. 2013 -63) will be filed for this project. Conclusion The proposed action would amend the Santa Ana Municipal Code to allow regional commercial centers and attractions to apply for planned sign programs to be reviewed by the Planning Commission. In doing so, the amendments would establish minimum criteria and findings of fact that allow flexibility in proposed signage for prominent, destination venues. Based on the background analysis provided within this report, staff recommends that the Planning Commission recommend that the City Council approve Zoning Ordinance Amendment No. 2013 -02. �K Ali Pezeshkp ur Assistant Planner I AP:jm afteports\staff reports for pcNZOA 201802 Sign Programs.022414.pc 75A -7