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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />APRIL 15, 2014 <br />TITLE: <br />AGREEMENTS FOR DIRECTV <br />SPONSORSHIP FOR CITY PRODUCED <br />EVENTS <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1" Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />1. Authorize the City Manager and Clerk of the Council to execute an agreement with <br />DIRECTV dealer MA Advance Services for $9,000 in sponsorship for City produced events, <br />subject to non - substantive changes approved by the City Manager and City Attorney. <br />2. Authorize the City Manager and Clerk of the Council to execute an agreement with <br />DIRECTV dealer Global Satellite for $9,000 in sponsorship for City produced events, <br />subject to non - substantive changes approved by the City Manager and City Attorney. <br />3. Revenues in the amount of $18,000 will be deposited into the Miscellaneous revenue <br />account (no. 01102002 57010) for the 2014 Cinco de Mayo and Fiestas Patrias carnivals. <br />DISCUSSION <br />The City is directly producing many events in 2014. To help cover event production costs, various <br />sponsorship opportunities are being solicited and secured. Two DIRECTV dealers, MA Advance <br />Services and Global Satellite, offered the City a total of $18,000 in exchange for booth presence at <br />Cinco de Mayo, Fiestas Patrias, Dia del Nino, and 4t" of July Celebration events. No selling of <br />DIRECTV subscriptions will take place at the booths. Their purpose at the booths is to inform the <br />public about DIRECTV services. <br />As part of the sponsorship agreement, the DIRECTV dealers are requesting exclusivity as the only <br />satellite TV provider at these 2014 events. Staff evaluated sponsorship opportunities with the <br />satellite competitors and no other opportunities exist at this time. The level of sponsorship from <br />DIRECTV is $2,000 higher than last year. <br />25G -1 <br />