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CITY OF SANTA ANA <br />TITLE VI - PUBLIC PARTICIPATION PLAN <br />IDENTIFICATION OF STAKEHOLDERS <br />Stakeholders are those who are either directly, or indirectly, affected by a plan, or the recommendations <br />of that plan. Those who may be adversely affected, or who may be denied benefit of a plan's <br />recommendation(s), are of particular interest in the identification of specific stakeholders. Stakeholders are <br />broken down into several groups: general citizens, minority and low- income persons, public agencies, and <br />private organization and businesses. <br />General Citizens: There are 324,538 residents in the Santa Ana area (U.S. Census, 2010). Around 78.2 <br />percent are persons of Hispanic or Latino origin. 46 percent of the population consider themselves to be <br />White; 10.5 percent reported as Asian; 1.5 percent is Black persons; and 1 percent is American Indian and <br />Alaska Native persons. 82 percent indicated they spoke a language other than English at home. <br />Low - income: Low - income households (below poverty level) account for 18% of all households in Santa <br />Ana and should be given every reasonable opportunity to provide input on transportation plans and <br />programs. <br />Public Agencies: Public agencies can provide valuable input to the planning process, in addition to assisting <br />in gaining attention from traditionally under - represented populations. <br />Private Organizations and Businesses: Private organizations and businesses offer a number of perspectives <br />that are valuable to the planning process. Often, transportation for employees is of critical concern to <br />private sector employees. For that reason, representation of private business interests will be welcomed <br />in the planning process. <br />OUTREACH TECHNIQUES <br />Engaging minority and Limited English Proficiency populations can be challenging. Below is a list of <br />outreach techniques that the City will use to actively solicit public input in the planning process of a <br />project. <br />Newsletters: <br />Quarterly newsletters will be available in both print and e- formats. Newsletters provide the public and <br />local government partners with progress updates on projects and programs. These newsletters will <br />provide a frequent channel of communication with the public and allow the public to stay informed. <br />Website: <br />A well organized and engaging website is the cornerstone of the City's communication strategy. The website <br />will offer a user - friendly structure and linguistic style understandable to lay people interested in projects <br />and the planning process. In addition, the website will be developed <br />55B -14 <br />