25K - AGMT - BUS SHELTER SRVS - Laserfiche WebLink

Home Browse Search

REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: JUNE 17, 2014 TITLE: AMENDMENT TO AGREEMENT WITH CLEAR CHANNEL OUTDOOR, INC., FOR BUS SHELTER AND BENCH SERVICES �l CITY MANAG RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 1" Reading ❑ Ordinance on 2'd Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Authorize the extension of the bus shelter and bus bench services agreement with Clear Channel Outdoor, Inc., for a period of one year, expiring June 30, 2015, subject to nonsubstantive changes approved by the City Manager and City Attorney. DISCUSSION The recommended action will provide for continued maintenance of City bus shelters and bus benches while staff evaluates the revenue potential of enhanced advertising options. The cost of maintaining and cleaning bus shelters and bus benches is significant; however, that cost is offset by bus shelter advertising revenue. Extending the agreement will allow staff sufficient time to research and establish a policy on digital advertising, and to proceed with a grant application to install up to 56 new bus shelters citywide. Since December 8, 2000, the City has had an exclusive agreement with Eller Media Company /Clear Channel Outdoor, Inc., (Clear Channel) to provide and maintain bus shelters and benches in the public right -of -way, at bus stop locations throughout Santa Ana. Bus shelters and benches provide bus commuters with shelter from the elements, locations visible to the public, a safer environment at night, and a place for the disabled and elderly to rest while waiting for the bus. In June 2013, Council approved a one -year extension of the Clear Channel agreement through June 30, 2014, to give staff the opportunity to solicit proposals for bus shelter /bus bench services from qualified service providers. Although the Request for Proposals process has been completed, staff is suspending award of the contract while the option of modern advertising, including the use of digital technology, is evaluated. Clear Channel has agreed to extend its agreement for an additional year, providing quarterly revenue of $37,500, for a total of $150,000, for exclusive rights to install, operate, and maintain bus shelters and bus benches in the City of Santa Ana. 25K -1