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CUP Nos. 2014 -11 & 2014 -12 May 27, 2014 Page 4 Between these small -scale cyber cafes and the regional convention centers, the applicants have identified a niche market for a mid -size venue dedicated to computer gaming and spectator viewing. This market extends beyond a traditional cyber cafe, restricting broader access to the general contents of the internet and typical computer services for downloading, printing, etc. Further, this mid -size proposal eliminates the need for reserving superregional convention centers on a regular basis, competing with other trade shows, traditional sports, concerts, and conventions. The improvements proposed by the eSports Arena within the Ramona Building will dedicate the ground and mezzanine levels to high - technology and computer -based hardware, keeping the building flexible for a variety of configurations required for computer gaming. Since its completion in the early 1920s, the Ramona Building has contained a variety of uses. Early occupants included Remington Typewriters, Federal Finance, W. C. Natty Dry Goods, Shafer Music Company, and the Irvine Company. A fire damaged significant portions of the building in 1984, the same year it was listed in the National Register of Historic Places as a contributor to the Downtown Historic District. As part of its rehabilitation, an interior mezzanine level containing 7,865 square feet was added and retail and commercial uses subsequently located within. The next year, the Ramona Limited Partnership and the Anaheim Historical Society recorded an easement to preserve the historic fagade of the building, renowned as an example of Italian Renaissance Revival architecture characteristic of many commercial buildings in Downtown Santa Ana. The Ramona Building was recently purchased by Jack Jakosky of Ramona Building LLC, who has also acquired several other prominent buildings in the Downtown area. Recently - completed tenant improvements within the Ramona Building have resulted in the building's preparation for a variety of new tenants, including the eSports Arena and anticipated creative offices on the top level. The prior banquet use in the basement has also ceased operations and vacated; the property owner is exploring a variety of potential, separate uses for that level. Tenant improvements have been within compliance with all regulations meant to protect the historic elements of the Ramona Building and will not affect any character - defining features of the building, such as exterior finishes, the parapet, bay divisions articulated by piers and fenestration meant to resemble multiple storefronts, and ornamental features. General Plan and Zonina Consistency The General Plan land use designation for the site is District Center (DC). District Center land -use districts provide highly visible and accessible commercial development along the City's arterial transportation corridors and provide important neighborhood facilities and services. The Downtown District portion of the District Center serves as one of the County's major employment and governmental operations centers complemented with a mix of residential, commercial, and services uses to enhance its urban vibrancy. The project site and eSports Arena are consistent with this General Plan land use designation. RIUM