31C - CUP - 2800 N MAIN STREET UNIT 3100

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Mr. Gregg Berwin June 9, 2014 Page 7 Approximately 95% of shopping center customers and restaurant patrons were conservatively assumed to arrive by vehicle and approximately 5% of shopping center and restaurant customers were assumed to use alternate means of travel. Approximately 80% of employees at MPM were conservatively assumed to arrive by vehicle and approximately 20% to utilize alternate means of travel (transit, dropped off, etc). Cinema patrons were not assumed to utilize alternate means of travel; therefore, the base assumption was applied to the cinema. Captive Market. It is common that mixed -use projects have patrons /visitors captured within the site itself and, based on the mixture of land uses at MPM, the non - captive ratios were adjusted during the calibration process. The non - captive ratio for the restaurant and the cinema uses was adjusted to 75% during the weekdays and weekends. Approximately 75% of restaurant and cinema patrons will specifically drive to MPM for the restaurants and cinema and will not visit any other land use on -site. The remaining 25% of the restaurant and cinema patrons will be customers of the other uses within MPM. This is consistent with non - captive ratios for restaurants and cinemas within regional shopping centers. As described above, the bowling alley parking demand is comprised of two components: the primary bowling alley use and the ancillary entertainment use. A non - captive adjustment was not applied to the primary bowling use; however, the ancillary entertainment use conservatively assumed a 50% non - captive ratio consistent with its intended purpose. This effectively assumes that 50% of the entertainment - related parking demand is generated by patrons /visitors of the bowling alley; conversely, approximately 50% of the patrons /visitors will specifically drive to MPM for those entertainment uses. These assumptions are consistent with other shopping centers with similar land uses and activities. Model Calibration As described above, a shared parking model was prepared for MPM and adjusted to reflect the surveyed occupancy based on the occupied floor area. Tables 3A and 3B summarize the results of the model calibration and Figures 2A — 2C graphically illustrate the parking occupancy pattern over the course of a year (assuming the same amount of active floor area). As indicated in the tables, the peak day parking demand occurs at 3:00 PM on a December weekend day (Saturday) with a demand of 3,954 spaces. The peak weekday demand of 2,436 spaces occurs at 1:00 PM. These peak demands represent the peak hour of the peak day of the peak month under existing conditions, i.e., the highest overall parking demand projected for this amount and combination of land uses. The existing parking supply is able to meet the existing peak parking demands. When compared to the other 11 months, the model indicates that sufficient parking is also available during these non -peak months. Figures 2A and 2B illustrate that a minimum of 1,677 parking spaces are available at any given time on a weekday or weekend from January through November. Figure 2C illustrates the hourly pattern of demand on the peak weekday and weekend. 31 C -24