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Introduction <br />On March 18, 2014 the Santa Ana City Council <br />adopted the Santa Ana Strategic Plan. This <br />precedent setting policy document, following an <br />extensive community outreach process, established <br />specific goals, objectives and strategies to guide <br />the City's major efforts during the next five years. <br />The Strategic Plan, see link to document below. <br />identified seven key goals, which served as the <br />focus for the development of the objectives and <br />strategies. <br />These goal categories are <br />Goal 1 <br />Community Safety <br />Goal 2 <br />Youth, Education, Recreation <br />Goal 3 <br />Economic Development <br />Goal 4 <br />City Financial Stability <br />Goal 5 <br />Community Health, Livability, <br />Engagement & Sustainability <br />Goal 6 <br />Community Facilities & <br />Infrastructure <br />Goal 7 <br />Team Santa Ana <br />From there, strategies were developed to implement the policies in each of these goal areas. Four of <br />these strategies form the nucleus of the "Imagine Santa Ana" comprehensive community planning <br />effort. <br />1. Develop a Comprehensive Community Engagement Plan. (Goal 5- Strategy 1a) <br />2. Develop a 20 -year Visioning Plan. (Goal 5- Strategy th) <br />3. Complete a comprehensive update of the City's General Plan including the development of <br />policies and implementation measures that directly relate to equitable economic development. <br />(Goal 3 — Strategy 2a) <br />4. Update the City's Zoning Ordinance to be consistent with the updated General Plan and include <br />equitable, innovative, business friendly zoning practices. (Goal 3 - Strategy 2b) <br />The primary objective of the Community Engagement Plan will be to expand access to information <br />and create opportunities for stakeholders to play an active role in discussing public policy and setting <br />priorities. It will form the basis for all of the City's future public engagement efforts, including those <br />used for the Vision Plan, General Plan and Zoning Code, and should fulfill the goal of informing, <br />consulting and involving the community. <br />Strategic Plan - http: / /www.ci.santa- ana.ca.us /strategic - planning/ documents/ StrategioPlanCombined- FuIIDoc.�df <br />The focus of this Request for Qualifications (RFQ) is to select a consulting team that can <br />provide technical expertise to the City to develop a Community Engagement Plan. <br />II'ayc 1 <br />19C -6 <br />