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INSURANCE 00 FILE <br />VVORK MAY PROCEED <br />UNTIL, INSURANCE EXPIRES <br />//—/-is <br />CLERK OF COUNCIL <br />DATE: SEP 1 5 201' <br />p°, Po-�csC1) <br />A Version A: Direct Use <br />al - <br />RECIPROCAL TRADE AGREEMENT <br />Reciprocal Trade Agreement: #14.069 <br />OCR Rate: M -Sat: $104 PCI <br />Sun: $130 PCI <br />Trade Amount: $10,000 (worth of advertising for 2 <br />10x 10 booth at event for OCR) <br />RECIPROCAL TRADE AGREEMENT <br />A reciprocal trade agreement is hereby effected between trade partner City of Santa Ana and (Fiesta Patrias) and <br />Orange County Register, <br />Agreement to be fulfilled by mutual exchange of services between91!2014 and 10/3112014. <br />(1) Space cost to be computed according to current published rate card. Traded space and airtime are exclusive of <br />commission. <br />(2) Trade partner agrees to furnish all advertising materials in a "camera-ready" state, adhering to all normal <br />deadlines. <br />(3) No advertising discounts apply to trade advertising space. Advertising must be performed within the contract <br />dates listed above. Any outstanding obligations by either party shall be considered null and void at the close of <br />agreement term, unless an extension has been mutually agreed upon in writing. <br />(4) The Register's published rates are the effective rates for this agreement and we reserve the right to revise <br />advertising rates upon thirty days notice and all contracts are accepted subject to this reservation. No advertising <br />discount programs apply to trade advertising space. <br />(5) This agreement is not transferable. Under this agreement. all parties agree that they will not resell or assign <br />rights to the goods or service purchased. <br />(6) Tearsheets will not be sent to advertisers unless notification is sent with each insertion order requesting tearsheet <br />services. <br />(7) Delivery of advertising copy is the sole responsibility of the advertiser. <br />(6) Requests for section positioning will be honored whenever possible; however, no guarantees are made that <br />Orange County Register can accommodate positioning requests. <br />(9) ,?/�% Orange County Register reserves the right to refuse an advertising at any time. t� / <br />f a 1/i v t/Jd 0, n / —3 —/ 1 <br />Please print name Title <br />City of Santa Ana (Fiesta Patrias) <br />Name of Company Phone <br />20 Civic Center Plaza Santa Ana, CA 92701 (714)647.5400 <br />Address <br />Signed on behalf of Orange County Register Date <br />ppN Please sign and return the original of this agreement to; <br />Marketing/ Orange County Register/ 625 North Grand Avenue <br />,�"'� Santa Ana, CA 92711 <br />