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August 26, 2013 <br />City of Santa Ana <br />20 Civic Center Plaza <br />Santa Ana, CA 92701 <br />Re: Lighting Analysis and Explanation for Proposed On- Premise LED Sign at We Suzuki Depot in <br />Santa Ana, GA <br />To Whom This May Concern: <br />The following letter and accompanying graph pertains to the Daktranics Galaxy Pro proposed for installation by <br />Electra- Vision Advertising Corporation at Kla Suzuki Depot located at 909 N. Grand Avenue in Santa Ana. We hope <br />you find the following Information beneficial. <br />The accompanying graph depicts illumination levels that the proposed display will produce based on nighttime <br />running levels. These nighttime levels are based on a worst -case scenario of an all -white display. Actual levels will <br />be much lower than what is represented on the graph, as typical content runs at 25 to 35 percent of the brightness <br />of an all-white display. <br />Also, the highest illumination level produced 600 feat away frc m the signs .tip? foot candles This level is only 4% of <br />the light from a single wax candle, and most foot candle measuring devices are unable to even record a level that <br />low. Levels at distances and angles beyond are either nonexistent or so low a foot candle meter wouldn't be able to <br />record a level. Therefore, the residential areas across Santa Ana Freeway and to the south of the proposed sign <br />location, which are furtherthan 600 feet away from the sign, would see an extremely low, immeasurable amount of <br />light from the sign. <br />Most Importantly and as alluded to above, the graph assumes absolute darkness with regard to ambient light. In <br />other words the light from the adjacent roadways is not taken Into account, nor are lightsfrom parking lots, streets, <br />the moon, etc. The presence of any of these ambient light factorsfurther reducesthe measurable light from the <br />proposed display. For example, the Illuminating Engineering Society of North America standards (as compiled by <br />the International Dark Sky Association) for outdoor illumination dictate that average lighting formajor roads should <br />be 1.3foot candles. When considering the light from the digital sign itself is only creating at most 0.28 foot candles <br />(at a distance of 200 feet and zero degrees from the center of the display) at its highest illumination on the <br />roadway, the light from said display would be absorbed by the lightfrom the Santa Ana Freeway and neighboring <br />industrial /commercial properties, located to the west and south of the proposed sign location. <br />Daktronics, Inc. is committed to providing LED displays that adhere to the regulatory environment, working closely <br />with our customers for a responsible approach to the market. <br />Please let me know if you have any questions or concerns. <br />Sincerely, <br />Daktronics, Inc. <br />31 EE -31 <br />DAKTRONIOS <br />