31EE - SIGN PROGRAM 909 N GRAND - Laserfiche WebLink

Home Browse Search

intrusion into neighborhoods, including automatic and manual dimmers that will regulate the lighting levels that may spill into adjacent uses. 2. The location of the proposed signage will not contribute towards a hazardous environment for pedestrian's cyclists or motorists on City streets or freeways. The proposed sign will be located on private property that is adjacent to an on -ramp to the Santa Ana (1 -5) Freeway. The sign will also be located approximately 100 feet away from the nearest street and at a height of 65 feet, which will minimize the potential for creating a hazardous environment for pedestrians, cyclists or motorist travelling on Grand Avenue or the 1 -5 Freeway. 3. The proposed signage is compatible with the scale, intensity, and site development characteristics on which it is proposed, which may be determined by height of existing or proposed buildings on -site; the quantity of freestanding buildings, facades, and street frontages; scale of buildings as they relate to pedestrian and vehicular access surrounding land uses and transportation corridors; visibility from streets, highways, pedestrian areas, rail corridors bikeways other transportation routes, parks, and other public spaces; architecture color(s), material( s), illumination, and other site characteristics; the nature of business activities conducted on -site; and, visibility from any property used or zoned for residential purposes. The proposed signage will be compatible with the scale and site development characteristics on which it is proposed as the sign will be placed adjacent to and oriented toward the Santa Ana (1 -5) Freeway, which is the intended audience for the sign. The 65 foot height of the sign will allow the sign to be visible from the elevated freeway. Further, the proposed digital reader board sign is an appropriate type of sign for the automotive and truck dealership, with these types of electronic signs normally found in conjunction with auto dealerships. Automotive dealerships typically advertise the various makes and models of the vehicles that are for sale on the premises. A digital reader board sign will allow the makes and models to be displayed on a single sign, as opposed to the construction of a static sign that would contain multiple sign panels or the construction of several static signs. Finally, the proposed sign will be architecturally compatible with the buildings found on -site. E. In accordance with the California Environmental Quality Act, the proposed project is exempt from further review pursuant to Sections 15311 and Resolution No. 2014 -38 Page 2 of 6 31 EE -34