31EE - SIGN PROGRAM 909 N GRAND - Laserfiche WebLink

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Regional Planed Sign Program No. 2014 -02 September 22, 2014 Page 5 • The proposed sign will be located on private property that is adjacent to an on -ramp to the Santa Ana (1 -5) Freeway. The sign will also be located approximately 100 feet away from the nearest street and at a height of 65 feet, which will minimize the potential for creating a hazardous environment for pedestrians, cyclists or motorist travelling on Grand Avenue or the I- 5 Freeway. • The proposed signage will be compatible with the scale and site development characteristics on which it is proposed as the sign will be placed adjacent to and oriented toward the Santa Ana (1 -5) Freeway, which is the intended audience for the sign. The 65 foot height of the sign will allow the sign to be visible from the elevated freeway. Further, the proposed digital reader board sign is an appropriate type of sign for the automotive and truck dealership, with these types of electronic signs normally found in conjunction with auto dealerships. Automotive dealerships typically advertise the various makes and models of the vehicles that are for sale on the premises. A digital reader board sign will allow the makes and models to be displayed on a single sign, as opposed to the construction of a static sign that would contain multiple sign panels or the construction of several static signs. Finally, the proposed sign will be architecturally compatible with the buildings found on -site. Public Notification The project site is located within the Saddleback View Neighborhood Association and is adjacent to the Mabury Park and Grand Sunrise Neighborhood Associations. The Presidents of these neighborhood associations were notified by mail 10 days prior to this public hearing. The project site itself was posted with a notice advertising this public hearing, a notice was published in the Orange County Reporter and mailed notices were sent to surrounding property owners and tenants within 500 feet of the project site, as well as concerned citizens listed on the Permanent Notification List. At the time of this printing, staff received one phone call regarding the proposed project. No correspondence, either written or electronic, has been received from any members of the public. CEQA Analysis In accordance with the California Environmental Quality Act, the proposed project is exempt from further review pursuant to Sections 15311 and 15332. Section 15311 applies to structures accessory to a commercial use, with the proposed on- premise sign a minor structure that is accessory to the primary automotive and truck dealership use. Section 15332 applies to in -fill development, such as the proposed sign, that is consistent with the general plan and zoning designations, is on a site that is less than five acres in size, and will not result in any significant effects relating to traffic, noise, air or water quality. Categorical Exemption Environmental Review No. 2014 -90 will be filed for this project. 31 EE -7