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Attention: President <br />1805 Shea Center Drive Suite 250 <br />Highlands Ranch CO 80129 <br />and a copy to: <br />All Vision, LLC <br />Attn: CEO <br />420 Lexington Avenue, Suite 1601 <br />New York, NY 10170 <br />1.2 Definitions. For the purposes of this Agreement, the following definitions apply: <br />"Billboard Overlay Zone" means an area where a digital billboard can be constructed pursuant <br />to a Digital Billboard Ordinance. <br />"Digital Billboard Ordinance" means an ordinance that contains development standards and <br />other parameters for the development of digital billboards within the Billboard Overlay Zone. <br />"City Digital Face" means a digital billboard face at least 14 feet in height by 48 feet in width, <br />facing freeway traffic, on a City Property Sign. <br />"City Property" means all real property of the City, whether owned or leased by City, located in <br />the City of Santa Ana, State of California. <br />"City Property Sign" means a Sign located or to be located on any City Property pursuant to this <br />Agreement and a Site Agreement. <br />"City Sign Location" means each portion of City Property on which a Sign is located or that is <br />designated for development of a City Property Sign in the approved Strategic Plan. <br />"Costs of Construction and Maintenance" means the reasonable, documented costs incurred by <br />All Vision to create any access road, construct foundations, obtain fabricated steel and digital screens, <br />obtain other materials for Signs, install Signs, install electrical wiring and trenching for Signs, obtain <br />materials for Signs themselves, obtain and install security fencing, anything required to maintain, clean <br />and repair the Sign, and any other related expenses, but only to the extent it is reasonable to incur such <br />costs for a Sign. <br />"Direct Expenses" means all reasonable, documented out -of- pocket expenses described on a <br />written budget approved in writing by the City and paid to third parties by All Vision for engineering, <br />surveying, drilling, geotechnical services, legal work, permit or application fees, and other reasonable <br />expenses of developing each Sign Location for the purposes provided in this Agreement, and any other <br />expense designated in this Agreement as Direct Expenses. Direct Expenses shall not include internal <br />costs such as compensation for the time of any directors, officers, or employees of All Vision, any <br />overhead or administrative expenses which may be incurred by All Vision, or any payments to any <br />person or entity owned by, controlled by, or under common ownership or control with All Vision unless <br />otherwise approved in writing by the City, in its sole discretion. Direct Expenses shall include Costs of <br />Construction and Maintenance, subject to the amortization requirements of Section 5.2(c). <br />2 <br />25F -6 <br />