25F - AGMT - OUTDOOR ADVERTISING SRVS

Home Browse Search

2.4 Exclusivity. The City shall not contract with any other person or entity to provide the same services or services similar to those provided by All Vision under this Agreement during the Term, except for services required by this Agreement that All Vision is Incapable and unwilling to perform. Article 3 DEVELOPMENTAND MARKETING PLANNING 3.1 Outdoor Advertising Strategic Plan (a) All Vision shall evaluate the opportunities for the marketing and development of Signs and transit oriented advertising in potential new City Sign Locations. All Vision shall prepare and submit to the City, within one year after the Commencement Date, a draft Strategic Plan that includes the following matters, among others that may be reasonably requested by the City: (1) an analysis of Sign development opportunities based on development feasibility and revenue potential; (2) evaluation of the current and potential value of prospective Signs and identification of the potential advertising locations on City Property that are best situated for the generation of advertising revenue; (3) relevant market and /or media research, planning and competitive analyses; (4) analysis of Billboard Overlay Zones that All Vision recommends be considered ias part of the Digital Billboard Ordinance; (5) analysis of a new advertising program for transit shelter and transit stop street furniture owned or controlled by the City or its agencies and any other transit oriented advertising assets the City or Its agencies own or control. This analysis will Include: (a) All Vision's recommendations regarding the potential advertising uses of transit - related City assets that would best maximize advertising revenue; (b) any recommendations All Vision may have regarding the potential upgrade of existing transit - related assets or acquisition of new transit - related assets that might improve advertising revenue; and (c) Recommendations regarding potential outdoor advertising design approaches that take into account City aesthetic, placemaking and community design goals in light of the value of potential new and upgraded advertising assets. (6) . evaluation of the possibility of bundling opportunities for development of different types of advertising media (e.g., bundling transit furniture opportunities with opportunities to develop Signs in an overlay district); and (7) any other matters reasonably requested by the City that are to be considered in the development of City Sign Locations. 4 25F -8