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Santa Ana Business Council <br />ADMINISTRATION <br />Overhead (Office Supplies, Insurance, <br />Professional Services) <br />MARKETING <br />Serenade on the Streets <br />Special Event Sponsorship <br />Valentine's Day <br />Plaza Primavera <br />5 de Mayo <br />Dia de /as Madras <br />Parade /Fiestas <br />OC Film Fiesta <br />Dia de los Muertos <br />Danzantes del Sol <br />Plaza Navidena <br />Art Walk <br />Event Sponsorship Total <br />Web, Social Media, Advertising, & Promotional Materials <br />OTHER PROGRAMMING <br />Streetscape Improvements <br />2014 CARRYOVER <br />2016 RESERVE (Projected) <br />TOTAL <br />75A -12 <br />$10,000 <br />$60,000 <br />$10,000 <br />$60,000 <br />$10,000 <br />$100,000 <br />$50,000 <br />$200,000 <br />