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562- 470 -6686 1 02:52:26 p.m. 11 -14 -2014 212 <br />2o%U Nav lLk <br />PM T. 40 <br />CALIFORNIA STATE O F SAt�T� �mg <br />ADVERTISING ASSOCI I 0)= (;owr'lm <br />14,2014 <br />David Cavazos <br />City Manager <br />y of Santa Ana <br />Civic Center Plaza, 8th Floor <br />Ana, CA 92702 <br />Mr. Cavazos, <br />1215 B Street, Suite 1500 <br />Sacramento, CA 95814 <br />(916) 446 -7843 <br />Fax(916)442 -5961 <br />www.CSOAA.com <br />Via Fax <br />Fax(714)647 -6954 <br />The California State Outdoor Advertising Association ( CSOAA) is a California association of <br />lboard companies. We represent approximately ninety percent of all billboards in California. I <br />derstand that there will be an item on the November 18, 2014 City Council meeting regarding <br />lvision. I respectively ask that you seek to table this issue until our State Association can meet and <br />-cuss this issue with you. I would like to discuss how and why other cities have not approved this type <br />an agreement with Allvision, over staff recommendations, and why the city would be forfeiting <br />Mons in proceeds if they did approve the agreement. <br />I would also like to bring a couple of my members to discuss what happened in these other cities, <br />;luding Santa Clarita wherein Allvision's proposal has resulted in an approximate 2 million dollar loss <br />the City. To be clear, I believe the City of Santa Ana should hire an outdoor advertising consultant if <br />it is their pleasure, and there are several good ones that are used by various cities, but it would be wise <br />table this issue so that we can discuss the issues surrounding Allvision. <br />Therefore, my request is simple. Please table this item until you and some of my members can <br />;et so that we can relay some facts and documents to your Staff so that they can conduct some <br />iportant additional research prior to making this important decision? I think this is a reasonable <br />proach so that no one is later embarrassed or caught off guard. If after your research, you choose to <br />nfinue with recommending Allvision that would be your choice, as it would be for others to oppose it. <br />3wever, I will always be grateful for the opportunity that you have provided to the CSOAA prior to <br />ovine forward on this issue. <br />A. Kudler <br />President <br />Mr. Dennis Loper <br />CSOAA Executive Director <br />The Honorable Mayor and City Council <br />CCM 11/18/2014 <br />25F <br />